How to Navigate Amazon's New Inventory Placement Fees

TL;DR

To manage Amazon's new inventory placement fees, sellers can consider optimizing shipment strategies to consolidate costs. When changing product packaging, ensure the core product remains similar and create a new SKU if significant alterations are made. Consistent pricing adjustments and thorough data analysis for PPC campaigns can help maintain profitability despite these fee increases.

Transcript

n he he yeah hey everyone good morning welcome to the my Amazon guy live Q&A every Friday noon Eastern 9 Pacific sorry if you can hear my cat she's meowing right now uh I am Jason Master Matel and uh I'm here every Friday to answer any and all of your Amazon Seller vendor Walmart que Read More

Key Insights

• 🤱 Amazon has introduced new fees, including inventory placement fees, affecting sellers' profitability and shipping strategies.
• 💱 Changing packaging for a product is allowed as long as the core product remains the same, but significant changes may require a new SKU.
• 😒 Amazon is transitioning away from direct lending and will use third-party providers instead for loan services.
• ☠️ Pricing strategies should consider AB testing, where conversion rates can be impacted positively or negatively by price changes.
• 👶 Vine reviews can be obtained for a new variation, ensuring the maintenance of control over old and new packaging during the process.
• ⚾ Adjusting PPC campaigns based on data analysis, competitiveness, and keyword relevance can improve their effectiveness.

Questions & Answers

Q: Can I use the same ASIN for a product with changed packaging?

Yes, as long as the product remains similar and the changes are not significant. In case of major changes, create a new SKU and inactive the old one.

Q: Why is the percentage of new to brand sales inaccurate in the ad console?

The metric can be unreliable and may not match the total percentage at the bottom. Use other analytics tools to cross-reference this data.

Q: Should I change pricing frequently or keep it consistent?

Allow time for AB testing to gather data on conversion rates. Static pricing is necessary to evaluate the impact of changes accurately.

Q: How can I get Vine reviews for a new variation and combine them with the parent listing?

Enroll the new variation in Vine before launching. This helps maintain control over the old and new packaging and allows for easy update of content.

Summary & Key Takeaways

• The session discusses the new inventory placement fees introduced by Amazon and provides strategies to combat the increased costs.

• It addresses the process of changing packaging for a product, emphasizing the importance of maintaining product similarity and creating a new SKU for significant changes.

• The session explores the benefits and challenges of Amazon's lending program, which is transitioning to using third-party providers instead of offering direct loans.

• It offers insights on managing pricing and AB testing to optimize conversion rates.

• The session provides guidance on getting Vine reviews for new product variations and closing out variations permanently.