Importance Image Alt Text to Your Amazon Product Listing

TL;DR

Learn about UPC barcodes, international shipping, and brand name changes for Amazon sellers, including the process, challenges, and tips for success.

Transcript

all text is for the weird words that you don't want in your customers like Spanish spellings stuff like that you know the one of the top Search terms for coffee is is c o f f r r coffry it's because the r key is right next to the E key yeah like I was just typing in fast I need some coffee all right Stephen Jay asks does the gs1 trick eat work even... Read More

Key Insights

• ℹ️ Using UPC barcodes purchased from sources like eBay may cause issues with Amazon listings due to their association with other products in the GS1 catalog.
• 💱 Changing packaging or making small design changes to products may not require waiting to sell out of old stock, but significant changes should be accompanied by creating a new SKU.
• ⚓ Canadian compliant products should be shipped directly to Canada and cannot be commingled with US inventory in FBA.
• 💱 Updating main images to reflect small design changes in products may not significantly impact buyers, but significant changes should be accompanied by creating a new SKU and switching after selling out of old stock.
• 👨‍🔬 The alt text in the Brand Story of Amazon's premium A+ content should include top search terms from brand analytics and exact search terms, avoiding other brand names to prevent listing takedowns.
• 🍻 Changing brand names on product listings can be done through the Brand Registry process, following specific procedures outlined in a linked video.
• 📪 Winning the buy box on Amazon requires having the lowest offer on the listing and ensuring that it is also the lowest offer off-site. FBA sellers have an advantage, and seller reviews can also impact buy box eligibility.

Questions & Answers

Q: Does the GS1 trick work for adding UPC barcodes to a product that already has a UPC barcode?

Yes, it is possible, but it involves creating a duplicate listing with a new UPC and following a similar process. However, using UPC barcodes from sources like eBay may lead to errors due to them being associated with other products in the GS1 catalog.

Q: Can I create a new ASIN listing with a Canadian compliant label and send it to USFBA, or do I need to send it to a Canadian Amazon warehouse?

To sell Canadian compliant products, it is necessary to ship them directly to Canada as they cannot be commingled with US inventory. Thus, sending them to a Canadian Amazon warehouse would be the appropriate choice.

Q: When should I change my main image to reflect a small design change in my product?

Small design changes may not significantly impact buyers' experiences, so updating the main image immediately is fine. However, for significant packaging or seasonal changes, creating a new SKU and switching to it after selling out of the old stock is recommended.

Q: What keywords should be used for alt text in the Brand Story of Amazon's premium A+ content?

The alt text should primarily include top search terms from brand analytics and exact search terms, avoiding other brand names that don't belong to you to prevent listing takedowns.

Summary & Key Takeaways

• Amazon sellers who buy UPC barcodes from sources like eBay may encounter errors and listing issues due to the barcodes being attached to other products in the GS1 catalog.

• Changing packaging or making small design changes to a product may not require waiting to sell out of the old stock, but significant changes should be accompanied by creating a new SKU and turning off the old listing.

• Alt text for the Brand Story in Amazon's premium A+ content should include top search terms from brand analytics, avoiding other brand names to prevent listing takedowns.

• Changing a brand name on a product listing can be done through the Brand Registry process, following specific procedures outlined in a linked video.