Amazon's 2024 New Coupon Pricing Requirements Explained

TL;DR

Amazon is updating the pricing requirements for coupons, including a minimum 5% discount and a maximum 50% discount, along with the need for a sales history and lower promotion price than the recent lowest or "was" price.

Transcript

hello guys this is Ben from my Amazon guy I just wanted to share with you some uh news about Amazon uh Amazon is changing the pricing requirements for the coupons you know so starting March 12 2024 uh coupons will be subject to new pricing requirements they think they are continually uh improving the coupons experience and they are going to build c... Read More

Key Insights

• 👶 Amazon is implementing new pricing requirements for coupons, aiming to enhance the overall coupon experience for customers.
• 🈹 The changes include a minimum 5% discount and a maximum 50% discount for coupons.
• 😘 Product eligibility for coupons will now require a sales history and a promotion price lower than the recent lowest or "was" price.
• 👶 Launching new products might be challenging as they won't have the necessary sales history initially.

Questions & Answers

Q: What are the changes to Amazon's coupon pricing requirements?

Starting March 12, 2024, coupons on Amazon must offer at least a 5% discount and can provide a maximum discount of 50%. Additionally, products need a sales history and the promotion price must be lower than the recent lowest or "was" price.

Q: Why does a product need a sales history for coupon eligibility?

Having a sales history allows Amazon to assess the value of the product and determine a suitable promotion price. It helps prevent new products with no sales data from misleading customers with high discounts.

Q: What is the "was" price mentioned in relation to coupon eligibility?

The "was" price refers to the recent lowest price at which the product was available on Amazon. The promotion price for a coupon must be lower than this "was" price to ensure customers are receiving a genuine discount.

Q: How can sellers calculate the "was" price for their products?

To calculate the "was" price, sellers need to organize the sell prices for their product over the last 90 days from lowest to highest. If there are an odd number of prices, the median (middle) price is used. If there are an even number, the average between the middle two prices is taken.

Summary & Key Takeaways

• Amazon is making changes to the pricing requirements for coupons, improving the overall experience for customers.

• Starting from March 12, 2024, coupons must offer a minimum 5% discount and a maximum 50% discount.

• Products will require a sales history and the promotion price must be lower than the recent lowest or "was" price.