My Amazon Guy Friday Live Q&A with Faith Denniston and Thomas Fitzgibbons

TL;DR

In this Amazon Seller podcast episode, the hosts discuss various topics related to selling on Amazon and answer questions about merging ASINs, price optimization, Amazon warehousing, PPC strategies, product packaging, and more.

Transcript

is the my Amazon guy podcast and we will be going live in 10 [Applause] [Applause] minutes he he he he he he he he we've hit the halfway mark we'll be going live in 5 minutes he he he he he he 1 minute left in just 60 short seconds we will be live to answer any and all Amazon questions your heart has ever desired the answer to you Read More

Key Insights

• ☠️ Monitoring and optimizing key performance indicators (KPIs) such as clickthrough rate and conversion rate are crucial in assessing the impact of price changes on sales.
• 🚀 Testing different bidding strategies and campaign types in PPC advertising can help drive successful product launches.
• 🥳 Amazon's warehousing and distribution program may have additional fees and restrictions, and it's important to consider costs and other services provided by third-party logistics providers (3PLs).
• 😥 Creating a fully optimized listing, including product images, bullet points, and backend keywords, is essential before launching PPC campaigns.
• 🎨 Adobe Illustrator can be a useful tool for creating product packaging designs, but it may require some learning and familiarity with the software.

Questions & Answers

Q: Can I merge ASINs enrolled in the Vine program under one parent to receive more reviews?

Yes, merging ASINs under one parent in the Vine program can potentially result in receiving more reviews. However, the exact number of reviews is not guaranteed.

Q: How can I raise the price of my product without losing ranking and visibility on Amazon?

It is recommended to monitor key performance indicators (KPIs) such as clickthrough rate and conversion rate when increasing the price gradually. Testing with incremental price increases and evaluating the impact on sales can help optimize pricing without losing ranking and visibility.

Q: How can I optimize a large product catalog effectively?

Start with segmenting the catalog into categories, prioritize best-selling products, use template-based optimizations for product types, and consider analyzing one to two years of sales history to make informed decisions.

Summary & Key Takeaways

• The hosts discuss the quiet week in terms of Amazon news and major changes, attributing it to sellers and brands digesting the recent fee changes.

• They suggest a strategy for merging ASINs enrolled in the Vine program under one parent, which may result in receiving more reviews. However, they note that the exact number of reviews received is not guaranteed.

• The hosts provide insights on pricing optimization, recommending incremental price increases and monitoring key performance indicators (KPIs) such as clickthrough rate and conversion rate to assess the impact on sales.

• They offer tips on managing Amazon warehousing and distribution, including considering cost and other services offered by third-party logistics providers (3PLs).

• In terms of PPC strategies for product launches, they recommend starting with manual campaigns, including broad, phrase, and exact match keywords, and using auto campaigns for discovery. They also emphasize setting goals for advertising cost to sales (ACoS) and fine-tuning campaigns based on those goals.

• The hosts discuss the importance of optimizing large product catalogs by segmenting them into categories, prioritizing best-selling products, and using template-based optimization for product types. They also recommend considering tools like Adobe Illustrator for creating product packaging designs.