ASIN Review: 200 Family Conversation Cards-Amazon FBA

TL;DR

Amazon seller is advised to improve organic ranking to reduce advertising spend and increase conversions.

Transcript

hey talking point team I want to congratulate you for having Amazon's Choice badge for conversation cards on this listing I know how competitive the category can be so get a choice badge is really a job well done now my job is to look for potential opportunities with sellers who prioritize on Amazon and if it's okay with you I'd like to show you a ... Read More

Key Insights

• 🦡 The seller has achieved the Amazon's Choice badge, indicating success in a competitive category.
• 😘 The seller's advertising spend is wasted due to a low organic ranking and ineffective conversions.
• 🫠 Sponsoring keywords that do not result in conversions further contributes to wasted ad spend.
• ❣️ A competitor's success without heavy advertising suggests the importance of improving organic ranking.
• 🫠 A free analysis is offered to the seller to identify and address any additional wasted ad spend.
• 🫠 Ad costs on Amazon have increased over the past two years, making efficient advertising even more crucial.
• 🐕‍🦺 The speaker represents a full-service Amazon agency that helps clients optimize their presence on Amazon.

Questions & Answers

Q: Why does the seller have a high amount of wasted advertising spend?

The seller's low organic ranking requires them to heavily rely on PPC advertising, resulting in high costs and ineffective conversions.

Q: How does the seller's organic ranking affect their conversions?

With only appearing on page one for 12 out of 100 top organic keywords, the seller is missing out on the majority of conversions that happen on page one.

Q: What are some keywords that the seller is sponsoring but not getting conversions from?

Examples include "board game for adults" and "Cards Against Humanity," where the seller paid for sponsorship but did not earn any sales or visibility.

Q: How is a competitor able to sell more without advertising as much?

The competitor has a strong organic ranking, specifically ranking number nine for the keyword "games," which boosts their sales without the need for extensive advertising.

Summary & Key Takeaways

• The seller's listing has the Amazon's Choice badge, indicating success in a competitive category.

• The seller has a high amount of wasted advertising spend, partly due to low organic ranking.

• The seller is sponsoring keywords that do not result in conversions, leading to further wasted ad spend.

• A competitor with a strong organic ranking is able to sell more without spending much on advertising.