NO! Don't Stop Advertising if You're Organic Position 1 on Amazon

TL;DR

Don't turn off advertising even when you have an SEO position one, as multiple ad coverage is crucial for brand success and increasing click-through rates.

Transcript

congratulations you're in SEO position one should you turn off advertising absolutely not that is a terrible idea my name is Stephen Pope I'm the founder of my Amazon guy and I'm going to explain why first of all I'm going to demonstrate I've typed into the search term Artisan soap so as we scroll down you're going to see my product one two that's ... Read More

Key Insights

• 🫠 Multiple ad coverage is crucial for brand success and increasing click-through rates.
• ☠️ Combining advertising with SEO position one can significantly increase market share and click-through rates.
• 👨‍🔬 Consumers are more likely to click on brands that appear multiple times on the search results page.
• 🫠 The speaker shares their own search query performance report to showcase the effectiveness of multiple ad coverage.
• ✋ Advertising should not be turned off even when in a high SEO position, as it contributes to more click-throughs.
• 😝 Losing advertising in a high-ranking position can result in a significant loss of market share.
• 🪡 Brands need to constantly assess and optimize their advertising strategies to maintain dominance and market share.

Questions & Answers

Q: Why should you not turn off advertising when you have an SEO position one?

Turning off advertising when in SEO position one would be a terrible idea because multiple ad coverage is critical for brand success and convincing consumers that you offer the best products. This results in higher click-through rates and market share.

Q: How does showing up multiple times on the search results page benefit your brand?

When consumers see your product appearing multiple times, both in sponsored and organic listings, it creates an impression that your brand is dominant and has a wide range of offerings. This increases the likelihood of them clicking on your products, leading to higher click-through rates.

Q: Can you provide an example of the success achieved by combining advertising and SEO position?

The speaker shares their search query performance report, demonstrating a 21% impression share and a 24% click share for the term "Artisan soap." This high percentage is due to the combined efforts of advertising and organic results, resulting in a one-in-four click-through rate for the brand.

Q: What would happen if advertising was turned off in SEO position one?

If advertising is turned off, the brand would potentially lose 8 to 9 percent of its market share. The rotational nature of ad positions means that even if not consistently in position one, the combined presence in various ad positions contributes to overall market share.

Summary & Key Takeaways

• The speaker demonstrates their domination of the search term "Artisan soap" by appearing in both PPC and organic positions, increasing brand visibility.

• Showing up multiple times on the search results page convinces consumers of having the best products and ultimately leads to higher click-through rates.

• Combining advertising with organic results can significantly increase market share and click-through rates for a brand.