How to Change Seller Central Display Name - Global Account 2022 Update

TL;DR

The video provides a step-by-step guide on how to change your Seller Central name on Amazon's backend.

Transcript

do you want to change your seller central name that shows up on the back end this video is for you my name is stephen pope i'm the founder of my amazon guy i originally created my account and called it mobster since then i've added like five brands and i was like you know i really just want to see age of sage on the back end of seller central it wa... Read More

Key Insights

• 👤 Changing the Seller Central backend display name on Amazon can be easily done through the global user setting.
• 🍻 Prior to the change, the display name and backend name were linked, but Amazon altered this feature.
• 🇨🇫 Amazon's customer support often fails to provide accurate guidance on technical issues in Seller Central.
• 🎮 The video creator offers technical tutorials to assist sellers in navigating the complexities of Seller Central.
• 😘 The difficulty level for changing the display name is significantly lower than renaming the brand store.
• 🤯 Logging into the main admin user is necessary to access the global accounts page and make the desired name change.
• 💬 The creator encourages viewers to leave comments on the video for assistance with technical problems.

Questions & Answers

Q: Why was the display name not changing on the backend of Seller Central after renaming it?

The display name is no longer linked to the backend name. Amazon now uses the global user setting, which requires a different approach to change the name.

Q: How can I access the global accounts page to rename the backend display name?

To access the global accounts page, log in to your main admin user in Seller Central and go to Settings > User Permissions. From there, click on "Global Accounts" to reach the rename page.

Q: What is the difficulty level of changing the display name on Seller Central compared to changing the brand name?

Changing the display name on Seller Central is relatively easy, with a difficulty level of 1 out of 10. However, renaming the brand store is much more challenging, scoring a difficulty level of 9 out of 10.

Q: What should I do if I have a technical problem in Seller Central that I can't find an answer to?

If you encounter technical problems, you can search for solutions on "My Amazon Guy" YouTube channel or leave a comment on the video, and the creator will help direct you to the right resource, or even create a new video tutorial if necessary.

Summary & Key Takeaways

• The video explains how to change the display name on Seller Central to reflect your desired name.

• It highlights the use of the global user setting and the steps needed to access and modify it.

• The video also mentions that changing the display name is separate from renaming the brand store, which is a more complex process.