NEW Sponsored Display 🎥 VIDEO ads on Amazon (Watch my Closed Beta Access Setup)

TL;DR

Amazon is introducing video ads in the sponsored display section, allowing sellers to showcase their products through immersive storytelling.

Transcript

video ads have a new section in display advertising this is the first time I've ever gotten access to this I just got special beta invite access and all of you are going to soon have access to this so you're going to be able to watch me today as I build this for the very first time and we're going to build out a video ad under sponsored display nev... Read More

Key Insights

• 🫠 This is the first time video ads are being made available in the sponsored display section on Amazon.
• 🫠 Video ads in sponsored display can be optimized for either page visits or conversions.
• 👻 The new feature allows sellers to target specific audience types, such as views remarketing and purchase remarketing.
• 🎮 Amazon is providing access to video dedicated inventory off of Amazon, expanding the reach for video ads.
• 💨 Sellers can leverage existing sponsor display features with video creative to create new ways to reach audiences.
• 🎮 The video ads will auto-play on loop and will be muted, but viewers can choose to unmute them.
• 🖕 The new feature is currently in beta testing and will be released in the middle of Q4.

Questions & Answers

Q: How can sellers access the new video ad feature in sponsored display?

Amazon is rolling out access to all sellers gradually, so they will soon have the option to build video ads in sponsored display.

Q: What types of targeting options are available for video ads in sponsored display?

Contextual targeting is not available for video ads, but sellers can optimize their campaigns based on audience types such as views remarketing and purchase remarketing.

Q: Can sellers choose the bidding strategy for video ads in sponsored display?

Yes, sellers can set their bids based on different audience types and choose between optimizing for page visits or conversions.

Q: What are the recommended video dimensions and specifications for video ads in sponsored display?

Video dimensions should be 1920 by 1080 or larger, and the file format should be in the codec of 500 megabytes or less.

Summary & Key Takeaways

• Amazon has launched a new feature in Sponsored Display that enables sellers to create video ads for the first time.

• Previously, video ads were only available in sponsored brands.

• Sellers can choose between optimizing for page visits or conversions when running video ad campaigns.