Amazon Sellers Ask PPC & SEO Questions On Camera With Steven Pope on Nov 10, 2022 | Summary and Q&A

TL;DR

New sellers should focus on launching products with a low price to increase conversions and keyword rankings. Using long-tail keywords and implementing auto campaigns and product targeting can be effective strategies.

Key Insights

• 😘 Launch products at a low price to increase sales velocity and improve keyword rankings.
• 👨‍🔬 Auto campaigns can provide valuable data on customer search behavior.
• 🍸 Consider using long-tail keywords to target specific customer preferences.
• 🎯 Product targeting can be a successful strategy, but it's important to carefully monitor performance and adjust as necessary.

Transcript

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Questions & Answers

Q: Should new sellers lower their prices when launching a new product?

Yes, launching products at a low price can help increase conversions and improve keyword rankings.

Q: How can new sellers use auto campaigns to their advantage?

Auto campaigns can help discover relevant keywords and gather valuable data on customer search behavior, allowing sellers to optimize their campaigns accordingly.

Q: Is it important to use long-tail keywords for targeting specific customer preferences?

Yes, using long-tail keywords can help narrow down the target audience and increase the chances of converting customers with specific preferences.

Q: What should sellers consider when implementing product targeting?

Monitoring performance and adjusting product targeting strategies based on data is crucial. It's important not to negate good keywords for the sake of segmentation.

Summary & Key Takeaways

• New sellers should start by launching their products at a low price to increase sales velocity and improve keyword rankings.

• Implementing auto campaigns can help discover relevant keywords and gather data on customer search behavior.

• Consider using long-tail keywords for targeting specific customer preferences and optimizing product listings.

• Product targeting can be a successful strategy, but it's important to closely monitor performance and adjust as necessary.