The game layer on top of the world - Seth Priebatsch | Summary and Q&A

TL;DR

The next decade will focus on building a game layer on top of the world, using game dynamics to influence behavior.

Key Insights

• 👾 Building a game layer on top of the world is the next step after the decade of social connections.
• 👾 Game dynamics can be used to influence behavior for good or bad.
• 👾 The appointment dynamic, influence and status, the progression dynamic, and communal discovery are four important game dynamics.
• 👾 Game dynamics can have a deep impact on our lives and should be used consciously and responsibly.
• 👾 The current game layer is cluttered and poorly designed, but there is an opportunity to build it better.
• 👾 Game dynamics can be used to encourage positive behaviors, drive engagement, and create loyalty.
• 🥺 Leveraging the network of society through communal discovery can lead to powerful outcomes.

Transcript

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Questions & Answers

Q: Why is building a game layer important?

Building a game layer allows us to use game dynamics to influence behavior in a powerful and impactful way. It goes beyond social connections and can have a deeper impact on our lives.

Q: What are the four game dynamics discussed in the content?

The four game dynamics discussed are the appointment dynamic, influence and status, the progression dynamic, and communal discovery. Each of these dynamics can be used to motivate and influence behavior.

Q: How can the appointment dynamic be used for good?

The appointment dynamic, such as happy hour promotions or reminders to take medication, can be used to encourage positive behaviors and increase engagement. For example, a local company called Vitality has created glow caps that remind people to take their medicine on time.

Q: What is the progression dynamic and how can it be used in the real world?

The progression dynamic involves making progress and moving through different steps. In the real world, platforms like LinkedIn use progression bars to motivate users to complete their profiles. It can also be used to drive traffic and business to local businesses, as seen in the example of a game with a progression dynamic and rewards for engaging with local businesses.

Summary & Key Takeaways

• The last decade was focused on building the framework for social connections, but now the focus is on building a game layer to influence behavior.

• The current game layer is not well-designed, with various loyalty schemes and programs that use game dynamics but are not enjoyable.

• There are four important game dynamics to consider: the appointment dynamic, influence and status, the progression dynamic, and communal discovery.