How to Engage Amazon Customers - Steven Pope Amazon FBA Weekly Q&A | Summary and Q&A

TL;DR

In this Q&A session, Stephen Pope answers various questions related to selling on Amazon, including topics such as engagement email campaigns, FBA stock requirements, brand store insights, product pricing, review removal, social media usage, PPC campaigns, key insights, and more.

Key Insights

• 💌 Email campaigns may require FBA stock in the main showcased item to be approved.
• 💌 Social posts play a crucial role in gaining followers and eligibility for email campaigns.
• 🏪 Brand stores offer various features for creating organic content and showcasing products.
• 💡 Increasing campaign budgets can help improve sales but requires monitoring bid adjustments.
• 🎟️ Removing non-verified buyer reviews may require multiple attempts and tickets.
• 💨 Using social media to direct customers away from Amazon is against the platform's terms.
• 💱 Changing the product ID type to a UPC can resolve data issues and connect to brand registry.

Transcript

Read and summarize the transcript of this video on Glasp Reader (beta).

Questions & Answers

Q: Did your engagement email campaign work?

No, it was rejected due to the lack of FBA stock in the main showcased item, but Stephen has had success selling the item.

Q: Who receives the email campaigns in the brand store insights?

The campaigns are sent to followers of the brand, not necessarily those who have purchased products. Stephen emphasizes the importance of gaining followers through social posts.

Q: Is the email campaign for reviews related to the brand campaign discussed earlier?

No, they are separate campaigns. The brand campaign discussed earlier focuses on sending emails to followers, while the review-related campaign is for product reviews.

Q: Are brand story social posts the same as organic content?

They are different. Brand story social posts are part of the brand store and can showcase products, while organic content refers to content that brands can create on their detail pages.

Q: How can I remove a review from a non-verified buyer?

You can report abuse for the review and submit a ticket to Amazon. The process may take multiple tickets and attempts to get the review removed.

Q: How do I increase the budget for a PPC campaign?

You can increase the budget immediately, but it's recommended to also lower the bid slightly to control the spend and ensure the same ACOS.

Q: How can I create organic content as a brand on Amazon?

You can utilize brand store features such as brand story, A+ content, and social posts. Utilizing social posts can help increase followers and engagement.

Summary & Key Takeaways

• Stephen discusses the rejection of his engagement email campaign due to the lack of FBA stock in the main showcased item.

• He explains how to use brand store insights to send email campaigns to followers and the importance of social posts in gaining followers.

• Stephen clarifies that the email campaign for product reviews is different from the email campaign discussed earlier.

• He explains the various features of Amazon brand stores, such as brand story, A+ content, and social posts.

• Stephen offers insights on pricing strategies, removing reviews from non-verified buyers, increasing PPC campaign budgets, and creating organic content as a brand on Amazon.