A Closer Look At Amazon Sellers' Joys and Pains With Steven Pope

TL;DR

How to handle issues like hijacked listings, changing brand names, and low IPI scores on Amazon.

Transcript

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Key Insights

• 🍵 Handling hijacked listings often involves a combination of brand registry tickets, cease and desist notices, and buying from hijackers to report counterfeits.
• 💌 Changing brand names on hijacked listings requires persistence and escalation through ticket responses and emails to Jeff Bezos.
• 💯 Low IPI scores can negatively impact sales and require strategies like requesting overrides, using a second account, or outsourcing fulfillment.
• 😘 Liquidating inventory should be a last resort after exploring all other options for resolving low IPI issues.

Questions & Answers

Q: How can I protect my listing from hijackers on Amazon?

To protect your listing from hijackers, file brand registry tickets, escalate cases, contact executive services, and send cease and desist notices. Monitor the listing regularly and report any counterfeit sales.

Q: How do I change the brand name back on my listing after it was hijacked on Amazon?

Start by filing brand registry tickets and escalating the case to higher-level support. Follow up with an email to Jeff Bezos ([email protected]) explaining the situation and requesting a brand name change.

Q: I have a low IPI score on Amazon. What can I do to improve it?

File a case requesting an override to explain how the low IPI score is impacting your ability to ship inventory. Consider outsourcing fulfillment or using a second account to manage your inventory.

Q: Should I liquidate inventory that I can't send to Amazon due to low IPI scores?

It's recommended to try other methods, such as contacting executive services, before deciding to liquidate inventory. Explore options like selling on another account or outsourcing fulfillment to keep your business running.

Summary & Key Takeaways

• The content discusses various issues faced by Amazon sellers such as hijacked listings, changing brand names, and low IPI (Inventory Performance Index) scores.

• Sellers are advised to file brand registry tickets, escalate cases, and contact executive services to resolve issues like hijacked listings and changing brand names.

• Strategies like merging ASINs, sending cease and desist notices, and buying from hijackers to report counterfeits are suggested to combat hijackers.

• In the case of low IPI scores, sellers are recommended to file cases requesting overrides and consider alternative methods like using a second account or outsourcing.