Why Figma Wins - The Surprising Benefits of Forgetting

Kazuki Nakayashiki

Hatched by Kazuki Nakayashiki

Aug 06, 2023

4 min read

0

Why Figma Wins - The Surprising Benefits of Forgetting

Introduction:

In the world of design, Figma has emerged as a powerful tool that offers a unique approach to collaboration and usability. But what sets Figma apart from its competitors? And what can we learn from the surprising benefits of forgetting in our own lives? In this article, we will explore the common points between Figma's success and the advantages of forgetting, and how they both contribute to better outcomes.

Figma's Collaborative Advantage:

One of the key reasons why Figma has gained popularity among designers is its browser-first approach. Unlike other design tools that rely on standalone desktop apps, Figma allows users to create and edit designs directly in the cloud. This means that designers can work on the same design simultaneously, fostering seamless collaboration and eliminating the need for constant file transfers. By prioritizing collaboration, Figma has created a tool that not only empowers designers but also allows non-designers to be involved in the design process. As collaboration becomes easier, the importance of tools that align with how we work together has increased.

The Power of Forgetting:

Forgetting may seem counterintuitive, but it actually plays a vital role in our cognitive abilities. When we remember something, the connections in our brain strengthen, while forgetting causes those connections to weaken. This process allows us to generalize information and filter out unnecessary details. Imagine if we remembered every single detail of our lives - it would be overwhelming and hinder our ability to make sense of the world. Forgetting enables us to be more creative by allowing unexpected connections to form among key ideas. It also helps us make better decisions by encouraging us to double-check information and not rely solely on our memory.

The Brain's Memory Mechanics:

In the brain, memories are distributed across various regions, but three key hubs are responsible for the management of memory. The hippocampus is responsible for saving information, while the prefrontal cortex handles retrieval. The hard drive, located at the back of the brain, stores most of our memories. When we remember something, the connections in the posterior area of our brain grow stronger, but forgetting occurs when those connections wilt back down. Both remembering and forgetting are essential for our cognitive processes and allow us to function optimally.

The Benefits of Forgetting in Decision-Making:

Forgetting also plays a crucial role in decision-making. Individuals who heavily rely on their memories are more likely to make errors because they tend to over-index on their knowledge. On the other hand, those with a "bad memory" are more likely to make better decisions because they are aware of the limitations of their memory and take the time to double-check information. By not relying solely on their memory, they are able to make more informed choices and avoid potential pitfalls.

The Surprising Benefits of Forgetting in Everyday Life:

In addition to decision-making, forgetting has other benefits in our everyday lives. For example, forgetting emotional memories after a trauma can be accelerated by engaging in a socially active network. Socializing helps us let go of the emotional component and rebalance our memories. Forgetting also allows us to experience novelty and prevents us from perseverating over certain memories, which can be disabling. Furthermore, researchers have found that most creative individuals function best in the morning because forgetting enables them to create unexpected associations and have those eureka moments that define creativity.

Actionable Advice:

  1. Embrace collaboration: Just like Figma prioritizes collaboration, seek opportunities to work together and involve others in your projects. By leveraging different perspectives and expertise, you can enhance the quality of your work.

  2. Embrace forgetting: Recognize the benefits of forgetting in decision-making and creativity. Don't solely rely on your memory; take the time to double-check information and consider alternative perspectives. Embrace the idea that forgetting can lead to better outcomes.

  3. Embrace socialization: When faced with emotional memories or traumatic experiences, engage in a socially active network. Surrounding yourself with supportive individuals can help accelerate the process of emotional forgetting and promote healing.

Conclusion:

Figma's success can be attributed to its browser-first approach and emphasis on collaboration. By understanding the importance of aligning with how we work together, Figma has created a tool that goes beyond design and empowers teams. Similarly, the benefits of forgetting in our own lives highlight the importance of not relying solely on our memories. Forgetting allows us to be more creative, make better decisions, and experience novelty. By embracing collaboration, forgetting, and socialization, we can enhance our own abilities and achieve better outcomes in various aspects of our lives.

Remember, sometimes forgetting can be a powerful tool for growth and improvement. So embrace the power of forgetting and watch as new opportunities and insights unfold.

Sources

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