The Day The AGI Was Born: Lessons Learned from Viral Marketing

Kazuki Nakayashiki

Hatched by Kazuki Nakayashiki

Sep 14, 2023

4 min read

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The Day The AGI Was Born: Lessons Learned from Viral Marketing

In the world of artificial intelligence, there are constant breakthroughs and advancements that push the boundaries of what machines can do. One such breakthrough came with the birth of the AGI (Artificial General Intelligence). This new model, known as the "GPT-3.5 series" and an InstructGPT sibling, has shown remarkable capabilities in zero-shot generation of text that follows specific instructions. With a long-term memory of up to 8192 tokens, it outperforms its predecessor, GPT3, in both input processing and output generation capabilities.

However, it's important to note that the AGI still has its limitations. It cannot perform mathematical calculations accurately, often generates false information about the real world, and writes inefficient code. These shortcomings prevent it from passing tests such as the Turing test, SAT, or IQ tests. Despite these limitations, the AGI has found its niche in use cases where creativity and novelty are valued more than precision. Its ability to brainstorm ideas, draft content, and present information in creative ways makes it a valuable tool in various industries.

One of the most debated aspects of the AGI is its potential to replace search engines like Google. On one hand, the AGI, particularly in its ChatGPT-like form, provides direct and coherent answers to questions, surpassing the often convoluted information presented on a Google results page. On the other hand, the AGI's answers are not always correct or sourced, raising concerns about the reliability of its information. The question remains: can the AGI provide a viable alternative to Google?

The birth of AGI is not just a result of incremental advancements in machine learning algorithms. It is also a testament to the power of human feedback and reinforcement learning. The speed at which the AGI has progressed through this approach has surprised even experts in the field. The combination of machine learning algorithms and human feedback has allowed for accelerated learning and the development of more advanced AI models.

Drawing parallels between the birth of AGI and the lessons learned from viral marketing, we can find common points that shed light on the factors driving exponential growth. In viral marketing, two key parameters play a crucial role: the Viral Coefficient and the Viral Cycle Time. The Viral Coefficient determines the number of new customers that each existing customer can successfully convert. To calculate the Viral Coefficient, multiply the number of invitations by the conversion rate. For viral growth, the Viral Coefficient must be greater than 1.

However, the most impactful factor in increasing growth is the Viral Cycle Time. This refers to the time it takes for the viral cycle to complete. Shortening the cycle time has a profound effect on customer growth. The formula for calculating growth shows that reducing the Viral Cycle Time has a more powerful effect than increasing the Viral Coefficient. This insight highlights the importance of efficiency and speed in achieving exponential growth.

To create a truly viral product, it must be designed in a way that requires sharing. The most successful viral products are those that can only work if they are shared. When developing an application or product, it is crucial to consider how it can be made social, where sharing data with friends or co-workers enhances its functionality. The value proposition of the product must be compelling enough that customers are motivated to share it with others.

In the world of AGI, where creativity and novelty are highly valued, finding ways to incorporate external assets can compensate for the model's limitations. Just as in the hybrid viral model of marketing, where the shortfall in customers is made up through other means such as paid search or SEO, combining the power of the AGI with external resources can enhance its performance and accuracy.

In conclusion, the birth of AGI marks a significant milestone in the field of artificial intelligence. It combines the power of fine-tuned models and human feedback to create a machine that excels in creative text generation. While it still has limitations, its potential to replace traditional search engines is a topic of debate. Drawing lessons from viral marketing, we understand the importance of the Viral Coefficient and the Viral Cycle Time in driving exponential growth. By focusing on shortening the cycle time and creating products that thrive on sharing, we can harness the power of virality. In the world of AGI, incorporating external assets can compensate for its limitations and enhance its performance. Moving forward, actionable advice can be derived from these insights:

  1. Embrace creativity: In industries where creativity is valued more than precision, leverage the AGI's ability to brainstorm, draft, and present information in novel ways.

  2. Shorten the cycle time: Just as in viral marketing, focus on reducing the time it takes for the AGI to generate output. Efficiency and speed are key factors in achieving exponential growth.

  3. Combine with external assets: To compensate for the AGI's limitations, explore ways to integrate external resources that enhance its performance and accuracy.

By leveraging the capabilities of AGI and incorporating viral marketing principles, we can unlock new possibilities and propel the field of artificial intelligence into uncharted territories. The day the AGI was born marked the beginning of a new era, where human and machine collaboration paves the way for unprecedented advancements.

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