Why We Pay Writers and Why Social Learning Matters

Why We Pay Writers and Why Social Learning Matters

In today's digital age, the internet has revolutionized the way we consume information and the way journalism operates. However, this transformation has also brought about significant challenges, particularly in terms of the business model for journalism. Many tech startups focused on aggregating an audience first and figuring out a business model later. But at Substack, we took a different approach.

We recognized the importance of building trust and reliability in the Substack model. To achieve this, we developed a program called Substack Pro, which allowed us to take on more risk on behalf of the writers. Under Substack Pro, writers would receive payment for a year of work regardless of how their publication performed. This financial security gave writers the freedom to focus on their craft without worrying about immediate financial success.

In exchange for this security, Pro writers agreed to let Substack keep 85% of the subscription revenue in the first year. This revenue-sharing model allowed us to invest in writers and take on the majority of the risk. After the first year, the deal flipped, and writers would keep 90% of the subscription revenue. This arrangement ensured that writers had a guaranteed income in the early stages while also incentivizing them to grow their own subscriber base.

At Substack, we view these deals as business decisions rather than editorial ones. We don't commission or edit stories, nor do we manage the writers. The writers themselves are the owners of their publications, and they have full creative control. Our only requirement is a commitment to a minimum publishing frequency to ensure that writers are actively contributing to the Substack ecosystem.

When considering writers for Substack Pro, we look at various factors such as audience size, engagement on social media, and the respect they garner from their readers and peers. We also evaluate the market opportunity for their publication by assessing the subject they cover and how well it is covered elsewhere. Our goal is to host a diverse array of voices because we believe that a diversity of thought is essential for healthy discourse.

Moving on to the topic of social learning, it is essential to understand that humans have always learned from one another. Social learning is ingrained in our nature and has been a key factor in our development as a species. Whether it's passing down ideas from the greatest thinkers in history or learning from our peers, social learning has played a crucial role in our intellectual growth.

The Ratchet Effect is a concept that highlights how cultural information is learned and then modified or improved based on an individual's values. This effect emphasizes the importance of exploring different ideas and understanding why certain concepts were chosen over alternatives. It is through this exploration and understanding that we truly grasp an idea and see it clearly within its proper context.

Albert Bandura's Social Learning Theory further reinforces the idea that learning and behavior are influenced by observing, modeling, and imitating others. This theory suggests that we learn better and acquire more information by teaching others. Engaging in deep discussions and sharing our perspectives allows for a richer learning experience.

In our quest for knowledge, it is crucial to write things down. Writing helps solidify our understanding and allows us to revisit ideas and concepts. It is important to recognize that everyone has something valuable to teach us. By reading, observing, and listening to others, we open ourselves up to new perspectives and opportunities for growth.

To fully embrace social learning, we must be willing to learn from people from all walks of life. We should pay attention, observe, discuss, and question. By seeking a deeper meaning and reading between the lines, we can expand our understanding and become more well-rounded individuals.

In conclusion, both the Substack Pro program and the concept of social learning highlight the importance of investing in writers and learning from one another. As a platform, Substack takes on the risk for writers and provides them with financial security, allowing them to focus on their craft. Meanwhile, social learning reminds us that our main advantage as humans is our ability to share information and learn from one another. To fully harness the power of social learning, we must be open-minded, willing to listen, and eager to engage in meaningful conversations.

Three actionable advice:

1. Embrace the Substack model - If you are a writer looking for financial security and creative freedom, consider joining Substack Pro. This program allows you to focus on your writing while Substack takes care of the business side.
2. Engage in social learning - Actively seek out opportunities to learn from others. Engage in discussions, share your perspective, and be open to new ideas. By embracing social learning, you can expand your knowledge and deepen your understanding.
3. Write things down - Don't underestimate the power of writing. Take notes, journal, and document your thoughts. Writing helps solidify your understanding and allows you to revisit ideas in the future.

As we navigate the ever-changing landscape of the digital age, it is crucial to support writers and embrace the power of social learning. By investing in writers and learning from one another, we can foster a vibrant and diverse intellectual community. Let us continue to evolve and grow together, recognizing the value that each individual brings to the table.