Blockbuster Booster: Easily Create Short Form Video Clips To Rise Above The Noise Of The Internet

Blockbuster Booster: Easily Create Short Form Video Clips To Rise Above The Noise Of The Internet

Short form video clipping can bring new opportunities into the creator/curator economy. I’m now convinced that curating short form video presents one of the best opportunities for thought leaders that has existed in the last 10 years. Editing video is way easier than you think, and social media algorithms love short form videos. In 2020, the two other big social media platforms (YouTube and Instagram) copied TikTok and made short form videos a key part of their algorithm. This gave a boost in newsfeed reach to short form video and decreased the reach of other formats accordingly.

Short form video is a limited-time opportunity. Once something unique works, the advantage you get from it disappears in 2-3 years. As a result, it gets crowded. However, short form video is powerful because it cuts out all of the fluff and gets right to the most interesting and important part. Clipping short form videos is something like highlighting/clipping text on the web. It allows you to curate the best ideas in text format on the web, and then an app converts it into video. This format is engaging to consume and allows you to convey your message effectively.

Clipping videos is easier than producing your own, and it helps you skip years of trial-and-error. By clipping the best ideas of the best experts, you can take advantage of the Celebrity Effect and gain traction. You can use these clips to support your own ideas and establish yourself as a thought leader. YouTube can be seen as a platform that reveals the results of all the experiments conducted publicly. Borrowing other people's celebrity can be a proven way to gain traction. Just like blockbuster films have many celebrities and companies have celebrity spokespeople, leveraging the celebrity effect can help elevate your content.

To make the most out of short form video clipping, here are three actionable tips:

1. Focus on the most interesting and important parts: Cut out the fluff and get straight to the point. Short form video is all about delivering your message effectively in a concise manner. Identify the key takeaways or highlights and emphasize them in your clips.

2. Leverage the Celebrity Effect: Look for opportunities to collaborate or feature well-known experts in your clips. By associating your content with established figures in your niche, you can increase your credibility and reach a wider audience.

3. Establish your own unique perspective: While curating clips is a valuable strategy, it's important to add your own insights and analysis. Share your thoughts and opinions on the topic, and offer a fresh perspective that sets you apart from others in your field.

By following these tips, you can create impactful short form video clips that rise above the noise of the internet and establish yourself as a thought leader in your industry.

Maker vs. Manager: How Your Schedule Can Make or Break You

Although interdisciplinary knowledge is valuable, makers do not always need a wide circle of competence. They need to do one thing well and can leave the rest to the managers. Different types of work require different types of schedules. The concept of maker and manager schedules highlights the importance of structuring your time effectively.

When operating on the maker's schedule, meetings can be a disaster. A single meeting can disrupt the flow of deep work and make it challenging to accomplish meaningful tasks. On the other hand, managers thrive in a schedule filled with meetings and constant decision-making.

To make the most of your time and productivity, it's crucial to make a clear distinction between the two schedules. Set boundaries for those around you and adjust your environment accordingly. Focus on extended periods of deep work without distractions to produce at your peak level.

Consider the following actionable advice to optimize your schedule:

1. Determine your most productive hours: Identify the time of day when you are most focused and creative. Schedule your deep work during these hours to maximize productivity and ensure uninterrupted periods of concentration.

2. Create a distraction-free environment: Minimize interruptions and distractions in your workspace. Communicate with your colleagues and set expectations for uninterrupted work periods. Designate specific times for meetings and collaborative tasks to maintain a balance between deep work and managerial responsibilities.

3. Reflect on your balance between deep and shallow work: Regularly assess how you allocate your time between deep, meaningful work and shallow, trivial tasks. Prioritize tasks that contribute to your long-term goals and make conscious decisions about how you spend your time.

By adopting a schedule that aligns with your work style and priorities, you can optimize your productivity and achieve meaningful outcomes.

Remember, time is a valuable resource, and how you manage it can significantly impact your success and fulfillment. As Arnold Bennett wisely said, "You have to live on this 24 hours of time. Out of it you have to spin health, pleasure, money, content, respect, and the evolution of your immortal soul. Its right use... is a matter of the highest urgency." So make the most of your time and schedule to create a meaningful impact in your personal and professional life.