I’m now convinced that curating short form video presents one of the best opportunities for thought leaders that has existed in the last 10 years.

Editing video is way easier than you think

Social media algorithms love short form videos

Short form video is a limited-time opportunity

Short form video is engaging to consume

Editing video with Streamlabs’s tool is like editing text in a word processor. For example, to edit the video below, I just edit the text on the left and then the video on the right automatically updates. More specifically, if I delete a word from the transcript, it automatically clips that part of the video. If edit the spelling of a word in the transcript, it updates the subtitle in the video.

In 2020, the two other big social media platforms (YouTube and Instagram) copied TikTok and made short form videos a key part of their algorithm. In other words, they gave a boost in newsfeed reach to short form video and decreased the reach of other formats accordingly.

I now understand that once something unique works, the advantage you get from it disappears in 2-3 years. The reason is that once everyone knows that something works, there is a mad dash to do it. As a result, it gets crowded.

short form video is powerful because it cuts out all of the fluff and gets right to the most interesting and important part.

[PERSON]’s Top 10 Mental Models

10 Hacks On [TOPIC] From Experts

How To Get [BENEFIT]

As I research, I can post something everyday. Therefore, I’m now using 90% of the research I do on the day I find it. More specifically, every time I learn about a topic or person that seems important to know, I scour YouTube for relevant interviews and speeches. Then, I publish the best, most relevant clip.

Selling Your Sawdust. With this approach, you take the byproduct of your idea creation workflow that you’d normally throw away, and you turn it into its own product.

Clipping the best ideas of the best experts helps you skip years of trial-and-error

Clipping videos is easier than producing your own

Clipping helps you take advantage of the Celebrity Effect

You can use clips to support your ideas

As a thought leader, you can think of each video that someone else has posted as an experiment. And you can think of YouTube as a platform that reveals the results of all of these experiments publicly.

if you want to gain traction, a proven way is to borrow other people’s celebrity. This is why blockbuster films have many celebrities, and it’s why companies have celebrity spokespeople.

it can take years to bridge the taste-talent gap. What this means is that you’ll have enough taste to recognize that the quality of your work isn’t up to what you’d like it to be. But, not enough talent to bridge the gap.