Embracing Disruptive Technologies: Evolving as a Product Manager

Embracing Disruptive Technologies: Evolving as a Product Manager

Introduction:

The next big thing in the world of technology often sneaks by incumbents because it is initially dismissed as a mere "toy." This observation, popularized by Clay Christensen's theory of disruptive technology, highlights the tendency to underestimate the potential of emerging innovations. Disruptive technologies start by undershooting user needs, but they have the potential to reshape industries and surpass established players. To identify these game-changers, it is crucial to view products as processes and consider external forces such as advancing microchips, ubiquitous bandwidth, and smarter mobile devices. In this article, we will explore the concept of disruptive technologies and how product managers can evolve to embrace them.

The Power of Learning and Growth:

As product managers, we wear multiple hats and have diverse responsibilities spanning design, engineering, legal, sales, marketing, and more. To excel in this role, curiosity and a desire to learn become essential. Learning is the key to growth, and as product managers, we must actively seek opportunities to expand our knowledge, skills, and abilities. While having the necessary skills is important, it is our approach to learning and acquiring new knowledge that truly sets us apart.

Understanding Disruptive Technologies:

Disruptive technologies often begin as perceived toys that fall short of meeting user needs. However, they ride on the back of external forces such as cheaper microchips, widespread bandwidth, and improved mobile devices. By embracing these changes and designing products that align with the evolving utility curve, disruptive technologies can eventually surpass user expectations. A prime example of a disruptive technology is Wikipedia, which functions as a process that is continually edited and improved. Despite facing challenges from spammers, vandals, and other negative influences, the collective efforts of dedicated contributors ensure that Wikipedia steadily becomes better over time.

Recognizing Sustaining Technologies:

While disruptive technologies have the potential to reshape industries, startups relying on sustaining technologies are unlikely to dominate the market. Sustaining technologies are those that merely enhance existing products or services, rather than introducing groundbreaking changes. In the fast-paced world of technology, sustaining technologies often struggle to gain attention and fail to make a significant impact. To stay ahead in 2020 and beyond, product managers must focus on identifying disruptive technologies that may initially be dismissed as toys but possess the potential to revolutionize industries.

Actionable Advice for Product Managers:

1. Embrace Curiosity and Love for Learning: To evolve as a product manager, cultivate a genuine curiosity and a passion for continuous learning. Seek out new knowledge, explore different domains, and stay updated on emerging trends. Attend conferences, read industry publications, and engage in discussions with experts to broaden your understanding and gain fresh insights.

2. Emphasize Adaptability and Flexibility: Disruptive technologies often require product managers to adapt quickly and be flexible in their approach. Stay agile and open to change, and encourage your team to adopt a growth mindset. Foster a culture that embraces experimentation and welcomes new ideas, allowing your organization to pivot when necessary.

3. Foster Collaboration and Cross-functional Skills: As a product manager, you interact with various teams and stakeholders. Develop strong collaboration skills and foster effective communication across departments. Understand the perspectives of design, engineering, sales, marketing, and legal teams to ensure a holistic approach to product development. By building cross-functional relationships, you can leverage diverse expertise and drive innovation within your organization.

Conclusion:

In a rapidly evolving technological landscape, product managers must adapt to embrace disruptive technologies that initially appear as toys. By recognizing the potential of these innovations and aligning with external forces driving change, product managers can position themselves and their organizations for success. Embrace curiosity, foster a love for learning, and cultivate adaptability to stay ahead of the curve. Remember, the next big thing may be dismissed as a toy, but it could be the very disruption that reshapes industries and catapults your organization to new heights.