The Hierarchy of Engagement is a concept that outlines the three levels of engagement that companies strive to achieve with their products. These levels are: 1) Growing engaged users, 2) Retaining users, and 3) Self-perpetuating. As companies progress up the hierarchy, their products become better, harder to leave, and ultimately create virtuous loops that make the product self-perpetuating.

The Hierarchy of Engagement is a concept that outlines the three levels of engagement that companies strive to achieve with their products. These levels are: 1) Growing engaged users, 2) Retaining users, and 3) Self-perpetuating. As companies progress up the hierarchy, their products become better, harder to leave, and ultimately create virtuous loops that make the product self-perpetuating.

As a product manager, it is crucial to understand and embrace this hierarchy of engagement. Your role is to not only create a product that users love, but also to ensure that they are engaged and continue to use the product over time. This requires a deep understanding of your users, their needs, and how your product can fulfill those needs.

To be successful in this role, you need to constantly evolve and adapt. Learning is a fundamental aspect of being a product manager. Your ability to learn and grow directly impacts your success in the field. It is not just about acquiring knowledge and skills, but also about how you apply that knowledge and develop new skills.

One of the key qualities of a successful product manager is curiosity. Curiosity fuels the desire to learn and explore new ideas. It pushes you to ask questions, challenge assumptions, and seek out new knowledge. Without curiosity, you may become stagnant and fail to adapt to the ever-changing landscape of product management.

In addition to curiosity, the ability to learn and pick up new skills is essential. It is not enough to simply acquire knowledge; you must also be able to apply that knowledge effectively. This requires a growth mindset and a willingness to step out of your comfort zone. Embrace opportunities for professional development, whether that be through workshops, courses, or on-the-job learning experiences.

To further evolve as a product manager, it is important to seek out feedback and learn from others. Surround yourself with a network of mentors and peers who can provide valuable insights and guidance. Actively seek feedback from users and stakeholders to understand how your product is meeting their needs and where improvements can be made.

In conclusion, evolving as a product manager requires a commitment to learning, a curious mindset, and a willingness to adapt and grow. To thrive in this role, embrace the hierarchy of engagement and strive to create products that not only attract users but also retain them and create self-perpetuating loops. Remember that learning is a lifelong journey, and it is through continuous learning and growth that you will become a successful product manager.

Actionable advice:

• 1. Cultivate curiosity: Foster a mindset of curiosity and a desire to learn. Ask questions, challenge assumptions, and seek out new knowledge.

• 2. Embrace opportunities for learning: Take advantage of professional development opportunities, such as workshops, courses, and on-the-job learning experiences. Continuously seek to expand your knowledge and skills.

• 3. Seek feedback and learn from others: Surround yourself with a network of mentors and peers who can provide valuable insights and guidance. Actively seek feedback from users and stakeholders to understand how your product can be improved.

Remember, the key to evolving as a product manager is not just acquiring knowledge and skills, but also how you apply that knowledge and continue to learn and grow. Embrace the hierarchy of engagement and strive to create products that not only attract users but also retain them and create self-perpetuating loops.