"How to Increase Email Open Rates with H2H Subject Lines | Literal Humans" and "起業家たちの思いを受け継ぐクラブハウス｜石ころ｜note"

"How to Increase Email Open Rates with H2H Subject Lines | Literal Humans" and "起業家たちの思いを受け継ぐクラブハウス｜石ころ｜note"

In today's digital age, effective communication is crucial for businesses and entrepreneurs alike. One aspect of communication that often gets overlooked but can have a significant impact is email subject lines. The average email open rate across industries is 19.66% in 2022, and if your open rates are lower than that, it may be because your subject lines are not resonating with your subscribers.

So, how can you increase your email open rates and ensure that your subscribers are eagerly opening your emails? One way is to focus on creating human-to-human (H2H) subject lines. Before people open your email, they want to know that it's written for them. People don't care about you or your product; they care about what's in it for them. By framing your subject lines to show the benefit or value your email provides to the reader, you can increase their curiosity and desire to open it.

Research has shown that personal gain is a more effective motivator than social responsibility. In a study on solar adoption, people were twice as likely to adopt solar power when the message focused on personal gain rather than social responsibility. This insight can be applied to email subject lines as well. Instead of focusing on how great your product is or how it benefits society, focus on how it benefits the individual reader.

Curiosity is another powerful tool when it comes to email subject lines. Our brains release dopamine, a feel-good chemical, when we encounter a knowledge gap or something we don't know. By using subject lines that cater to one of the five dimensions of curiosity - deprivation sensitivity, joyous exploration, social curiosity, stress tolerance, or thrill-seeking - you can pique your subscribers' curiosity and make them more likely to open your email.

Triggered emails have been found to perform better than newsletters when it comes to open rates. In a study by GetResponse, triggered emails had an open rate of 35.64%, while newsletters had an open rate of 20.58%. This suggests that sending emails based on specific triggers or actions taken by the subscriber can lead to higher open rates.

Personalization is another factor to consider when crafting subject lines. However, personalization doesn't just mean adding a first name tag to your subject line. In fact, the GetResponse study found that open rates were lower when subject lines included this form of personalization. Instead, focus on specificity and set clear expectations for your readers. Subject lines with the word "now" were found to have an open rate of 31.73%.

It's also important to consider the mobile experience when crafting subject lines. Most people open emails on their mobile phones, and mobile screens can only accommodate around 33 characters in the subject line field of view. While the average subject line length is 44 characters, keeping it shorter and concise can ensure that your subject line is fully visible on mobile devices.

Now that we've explored various strategies to increase email open rates, here are three actionable pieces of advice to implement:

1. Focus on the reader's benefit: Craft subject lines that clearly communicate the benefit or value your email provides to the reader. Show them what's in it for them and how your email can help them solve a problem or achieve a goal.

2. Use curiosity-inducing subject lines: Tap into the power of curiosity by using subject lines that cater to at least one of the five dimensions of curiosity - deprivation sensitivity, joyous exploration, social curiosity, stress tolerance, or thrill-seeking. Make your subscribers curious about what's inside your email.

3. Optimize for mobile: Keep your subject lines concise and within the character limit that is visible on mobile devices. This ensures that your subject line is fully visible and doesn't get cut off, increasing the chances of it being opened.

In conclusion, increasing email open rates requires a strategic approach to subject line creation. By focusing on H2H subject lines, leveraging curiosity, sending triggered emails, and optimizing for mobile, you can improve your email open rates and engage your subscribers more effectively. Remember, it's not about you or your product; it's about what's in it for your readers.