The Power of Imitation and Innovation: Embracing Anxiety for Growth and Creativity

Kazuki Nakayashiki

Hatched by Kazuki Nakayashiki

Sep 11, 2023

5 min read

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The Power of Imitation and Innovation: Embracing Anxiety for Growth and Creativity

Imitate, then Innovate - this mantra coined by David Perell highlights the importance of imitating others in order to discover our unique style. Often, creators are plagued by the fear of imitating someone else's work, fearing that it may diminish their originality. However, imitation and innovation are not opposing forces, but rather work in tandem to fuel creativity.

Creators consume art differently than consumers. They are intentional in what they consume, viewing it as productive work rather than mere entertainment. For example, directors watch movies not just for pleasure, but also to learn from the techniques and ideas presented. They develop a mental Pinterest board of ideas to borrow and build upon in their own work. By reverse-engineering the work of others, creators can find inspiration and create something unique.

Throughout history, many great innovators have built upon the ideas and work of those who came before them. Albert Einstein's groundbreaking theory of general relativity was made possible by his extensive study of classical physicists. He built upon their ideas to make his own revolutionary discoveries. Similarly, musicians spend hours practicing scales to tap into the creative powers of those they admire. Hunter S. Thompson even hand-wrote The Great Gatsby to understand what it's like to write a great novel.

However, the fear of plagiarism is deeply ingrained in us from our school days, where we are taught to fear imitation. In reality, most imitative learning throughout history happened through apprenticeships. This concept is reflected in the Japanese word "Shu-Ha-Ri," which emphasizes learning through imitation before branching out into innovation.

In the pursuit of creativity, it is essential to consume a lot of good writing to become a good writer. Reading hones our intuition for quality writing, even if the principles of effective writing are hard to communicate. Similarly, skills learned through platforms like YouTube tend to be more bodily and experiential. They are difficult to describe in words and require imitative learning.

To improve the way we educate and foster creativity, we must reclaim the benefits of apprenticeships. Imitating someone's work forces us to think about their decisions and analyze their creative process. Through consumption and creation, we weave the threads of others' work into our own tapestry of creativity.

Imitation also helps us discover our creative personalities. It reveals our taste and the aspects of the creative process that come most naturally to us. By imitating others, we gain insights into our own abilities and preferences.

Learning to see as a painter is one of the best ways to become a more articulate writer. Both skills require a keen sense of observation and composition. Just as painters aim to illuminate the world with color and shadow, writers aim to illuminate it with words and metaphors. Both activities involve the selective withholding of information to create a desired effect.

Innovation often originates in art before becoming reality. The world of technology closely follows the world of science fiction for inspiration. Steve Jobs famously drew from Star Trek to design the iPad, and early concepts for FaceTime appeared in 2001: A Space Odyssey. The Wright brothers studied a book on Animal Locomotion to achieve manned heavier-than-air flight, diverging from their contemporaries who focused solely on published work.

If we want to be truly innovative, we should choose who we imitate wisely. Diversifying our inputs, escaping our industry bubble, and reading more about history than the present can improve the quality of our imitations. By understanding past solutions, we can avoid reinventing the wheel and build upon existing knowledge.

Patrick Collison, co-founder of Stripe, emphasizes the importance of not being innovative for the sake of being innovative. Sometimes, following established practices and drawing from past resources provides a solid foundation for problem-solving. Originality should serve a higher goal, whether it's quality, beauty, or clear communication.

However, many amateur creators mistakenly prioritize originality as the ultimate goal. In reality, valuing quality and clear communication leads to more substantial creations. The fear of imitation and the pressure to be original often result in getting stuck or creating nothing of substance. The past holds valuable lessons that we can learn from and incorporate into our work.

Shifting gears, let's explore anxiety and its misunderstood benefits. Neuroscience research reveals that anxiety is not solely a negative emotion but also an activating one. It triggers the release of oxytocin, the social bonding hormone, which motivates us to seek social connection and support.

Anxiety also releases dopamine, the motivation hormone, which compels us to take action and pursue rewards. It signals that we care about the future and want it to turn out a certain way. Rather than suppressing anxiety, we should listen to it as valuable information and an opportunity for growth.

Anxiety is not fear. While fear roots us in the present moment, anxiety propels us into the future. It alerts us to uncertainty and primes us to navigate that uncertainty, turning positive possibilities into reality. Anxiety is a protective and productive force that drives us to investigate the uncertain future we care about.

Just as the immune system needs exposure to germs and bacteria to develop immunity, anxiety serves as a valuable source of information. By listening to anxiety and negotiating with it, we can harness its power and turn it into an ally. It may block us at times, but it is an integral part of being human and a source of inner strength.

In conclusion, imitating others and embracing anxiety can lead to personal and creative growth. By imitating the work of others, we can discover our unique style and build upon existing ideas. Anxiety provides valuable information and motivates us to pursue our desired future. By listening to anxiety and negotiating with it, we can turn it into a powerful ally. To foster innovation, we should choose who we imitate wisely and prioritize quality over originality.

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