Blockbuster Booster: Easily Create Short Form Video Clips To Rise Above The Noise Of The Internet

Blockbuster Booster: Easily Create Short Form Video Clips To Rise Above The Noise Of The Internet

Short form video clipping can bring new opportunities into the creator/curator economy. I’m now convinced that curating short form video presents one of the best opportunities for thought leaders that has existed in the last 10 years. Editing video is way easier than you think. Social media algorithms love short form videos. Short form video is a limited-time opportunity. Short form video is engaging to consume.

Editing video with Streamlabs’s tool is like editing text in a word processor. For example, to edit the video below, I just edit the text on the left and then the video on the right automatically updates. More specifically, if I delete a word from the transcript, it automatically clips that part of the video. If I edit the spelling of a word in the transcript, it updates the subtitle in the video. This concept is similar to curating the best ideas in text format on the web and then converting it into video.

In 2020, the two other big social media platforms (YouTube and Instagram) copied TikTok and made short form videos a key part of their algorithm. In other words, they gave a boost in newsfeed reach to short form video and decreased the reach of other formats accordingly. This shows that once something unique works, the advantage you get from it disappears in 2-3 years. The reason is that once everyone knows that something works, there is a mad dash to do it, resulting in overcrowding. However, short form video is powerful because it cuts out all of the unnecessary parts and gets right to the most interesting and important part. It is like highlighting or clipping text on the web.

To take advantage of this opportunity, thought leaders can curate the best, most relevant video clips from interviews and speeches they find on YouTube. By posting these clips daily, they can stay relevant and engage their audience. This approach allows them to use 90% of the research they do on the day they find it, learning in public and sharing valuable insights with their audience.

Clipping videos is not only easier than producing your own, but it also helps you skip years of trial-and-error by curating the best ideas from experts. It also allows you to take advantage of the Celebrity Effect, as borrowing other people's celebrity can help you gain traction. These clips can be used to support your own ideas and establish yourself as a thought leader in your niche.

While most people fight to learn "in-demand" skills, smart people are learning rare skills instead. Being a contrarian and thinking differently than the majority can lead to being an outlier. If your skills match everyone else, then you're just a commodity. To be in the top 1%, you need to think differently and be right. Learning rare and valuable skills is following the Hero's Journey, the most common archetypal myth that has existed throughout time.

To learn valuable skills with hidden benefits, you need to be open-minded and humble. Betting against the consensus carries a significant probability of being wrong, so it's important to approach it with humility. Look for skills that others underestimate, such as abstract, long-term payoffs or micro-skills. Don't limit yourself to your own discipline, but explore skills from other fields. And don't forget about classic ideas that have been forgotten, as they can hold hidden value.

In conclusion, short form video clipping presents a unique opportunity for thought leaders to rise above the noise of the internet. By curating the best ideas and insights from experts, they can engage their audience and establish themselves as authorities in their niche. Additionally, learning rare and valuable skills can set you apart from the crowd and lead to exceptional success. Be open-minded, humble, and willing to think differently to achieve greatness.