"The Near Future of AI is Action-Driven: How to Write Your Landing Page"

"The Near Future of AI is Action-Driven: How to Write Your Landing Page"

In the rapidly evolving field of artificial intelligence (AI), a new model called ReAct is paving the way for a future that is action-driven (Yao et al. 2022, arxiv). This model takes a three-step approach: Thought, Act, and Observation. By iteratively going through these steps, the model is able to think about what is needed, choose the appropriate action, and observe the outcome. What sets action-driven AI apart is its ability to act like an agent, making choices and taking actions.

To understand the potential of action-driven AI, we can look at language models (LLMs) that excel in question-answering tasks when prompted to "think step by step" (Kojima et al. 2022, arxiv). However, these LLMs can perform even better when they have access to external cognitive assets, such as fetching data from external sources. This access to external resources fills the resource gap and enhances the model's performance.

OpenAI's 002-text-davinci model has achieved remarkable results by combining instruction tuning and Reinforcement Learning from Human Feedback (RLHF) (blogpost). RLHF involves humans rating the success of a given prompt, which helps fine-tune the model's performance. However, the true potential lies in actual reinforcement learning, where a system can be trained to produce better results based on a specific metric of interest.

In the world of AI startups, success will come from creating powerful feedback loops. This involves identifying a customer pain point, starting with a simple solution, collecting data on how to improve, training models to be more consistent, and iterating. This iterative process will become the foundation of a moat in the AI industry, at least for now. As AI agents become more domain-general, the possibilities for automation and offerings will expand.

Now, let's shift our focus to another important topic: writing a compelling landing page. The "above the fold" (ATF) section of your landing page is crucial as it is the first thing visitors see before scrolling. To create an effective ATF section, you need to clearly communicate the specific benefit and outcome of using your product. Highlight what is magical and exciting about your startup in this section (note: this is your hook).

To start, identify how users get value from your product. Think about the bad alternatives they resort to when your product is not available. Then, emphasize how your product is better than those alternatives. Finally, turn this into an action statement, which will serve as your value proposition. This approach helps you clearly articulate the value your product brings.

Next, add a hook to address any major buying objections that visitors may have. By proactively addressing these concerns, you prevent visitors from bouncing before scrolling. This hook should grab their attention and alleviate any doubts or hesitations they may have.

It is essential to speak directly to your customer persona throughout your landing page. Use images that demonstrate the value of your product, preferably by showing it in action. Keep your navigation bar simple and avoid overwhelming visitors with too many options. Minimize analysis paralysis by guiding them towards the next actionable step, which should fulfill the claim you made in your header.

In summary, the near future of AI is action-driven, where models act as agents choosing actions. To optimize your landing page, focus on identifying how users get value from your product, address objections with a compelling hook, and speak directly to your customer persona. By following these actionable tips, you can create a landing page that effectively communicates the benefits of your product and drives conversions.

Actionable advice:

1. Clearly articulate the value your product brings by identifying bad alternatives and emphasizing your better solution. Turn this into an action statement for your value proposition.
2. Proactively address major buying objections with a compelling hook in your landing page. Don't let visitors bounce due to unaddressed concerns.
3. Speak directly to your customer persona throughout your landing page. Use images that demonstrate the value of your product and guide visitors towards the next actionable step that fulfills your header's claim.