In a world where creativity is highly valued, understanding how it works in different fields such as humor, art, and science becomes crucial. Arthur Koestler's theory of bisociation sheds light on this phenomenon, revealing the intricate process behind creative acts.

Kazuki Nakayashiki

Hatched by Kazuki Nakayashiki

Aug 10, 2023

3 min read

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In a world where creativity is highly valued, understanding how it works in different fields such as humor, art, and science becomes crucial. Arthur Koestler's theory of bisociation sheds light on this phenomenon, revealing the intricate process behind creative acts.

Koestler describes bisociation as the integration of two frames of reference into one, making it difficult to imagine that they once existed separately. This concept applies to both science and art, although in different ways. Science explanations can be seen as streams joining rivers, all moving towards the unifying ocean of knowledge. On the other hand, art explanations trace back to their source, like a ripple in a stream leading to a distant mountain-spring. Both fields contribute to the expansion of human understanding, with science focusing on unification and art on exploration.

The core of the creative act lies in perceiving a situation or idea within two self-consistent but usually incompatible frames of reference, referred to as M1 and M2. This perception allows for the bisociation of two strings of thought, tied together by an acoustic knot. The pun serves as an example, as it connects a single phonetic form with two meanings. The term "bisociation" emphasizes the independent and autonomous nature of the matrices brought into contact during the creative act. This is distinct from associative thought, which operates within a single pre-existing matrix.

While minor bisociative processes occur on all levels and contribute to untutored learning, true objective novelty arises when subjective originality operates at the highest level of existing knowledge hierarchies. In other words, genuine creativity emerges when individuals can combine previously independent components into a "good combination." The level of independence these components had before their convergence serves as a measure of achievement. It is this restructuring of mental organization that gives the creative act its revolutionary or destructive side.

Interestingly, Koestler points out that art and humor primarily rely on the transitory juxtaposition of matrices, while science aims to achieve their permanent integration into a cumulative and hierarchical order. This distinction showcases the different goals and approaches of these fields. Artists and comedians thrive on the unexpected connections between ideas and concepts, while scientists strive to establish a systematic understanding of the world.

Building on Koestler's theory, Jordan Peterson offers practical advice on how to enhance one's creativity and become a genius. In a YouTube video, Peterson emphasizes the importance of effectively processing and remembering the information we encounter. While the internet provides us with access to an unimaginable wealth of knowledge, the challenge lies in retaining and utilizing that information effectively.

Peterson suggests using the web highlighter tool, Glass, to overcome this challenge. By highlighting key texts while reading, we mimic the traditional process of using a physical highlighter or taking notes. Glass streamlines this process, requiring just two clicks of a mouse to highlight important passages. At the end of a study session or reading session, Peterson recommends spending five minutes recapping the highlighted points. This recap solidifies the key insights into long-term memory, ensuring they are not easily forgotten.

To summarize, creativity in humor, art, and science operates through the bisociation of different frames of reference. Arthur Koestler's theory sheds light on the process behind creative acts, emphasizing the independent nature of the matrices brought into contact. Jordan Peterson's advice on becoming a genius complements Koestler's theory by providing actionable steps to enhance memory and information retention. By incorporating these insights, individuals can cultivate their creative abilities and unlock their full potential.

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