Building Products & The Importance of Focus: 10 Cold Email Tips for Success

Building Products & The Importance of Focus: 10 Cold Email Tips for Success

In the fast-paced world of product management, it is essential to stay focused on one idea for an unreasonable period of time. This principle holds true for both product managers and founders alike. The success of a product hinges on the ability to dedicate time and energy to its development without distraction.

When it comes to building great products, conviction and focus are key. Venture capitalists who fund ideas look for this unwavering commitment. They understand that building a successful product requires more than just a sales pitch. It requires dedication and a singular focus on bringing one idea to life.

Similarly, in the realm of cold email outreach, focus is crucial. As a product manager or founder, it is important to engage your readers with a powerful emotional hook. Studies have shown that emotional hooks have a significant impact on reader engagement. By crafting a pitch that is timely, relevant, and personal, you can intrigue your readers and spark a conversation.

According to a survey of journalists, the ideal length of a PR pitch is 2-3 paragraphs. This concise format allows you to convey your message effectively without overwhelming your recipient. By keeping your pitch brief, you can capture their attention and increase the likelihood of a response.

But what happens when your initial email goes unanswered? This is where the importance of follow-ups comes into play. Surprisingly, follow-up emails have been found to have a 30% higher response rate than first emails. This could be attributed to persistence, but it may also be due to the mere-exposure effect. By sending follow-ups, you create a sense of familiarity that increases the chances of a positive response.

Now that we understand the significance of focus and follow-ups, let's explore some actionable advice for building great products and achieving success with cold email outreach:

1. Stick with one idea: Rather than spreading yourself thin with multiple product ideas, choose one that resonates with you and commit to it. Dedicate your time and resources to its development, and you will increase your chances of building a great product.

2. Craft emotionally engaging pitches: When reaching out to potential customers or investors, tap into their emotions by highlighting the problem your product solves and the benefits it offers. By creating an emotional connection, you can grab their attention and make a lasting impression.