Building Products & The Importance of Focus: The Power of Grit

Building Products & The Importance of Focus: The Power of Grit

In the world of product management, the key to success lies in the ability to focus on one idea for an extended period of time. It may seem unreasonable to some, but the most successful product managers I have observed are the ones who stick with their ideas and see them through to fruition. This principle applies not only to product managers but also to founders and venture capitalists.

When founders embark on their entrepreneurial journey, they are often asked to commit to building one idea for an unreasonable period of time. This is because venture capitalists, the ones who fund these ideas, seek conviction and focus. They understand that building great products requires unwavering dedication and a deep understanding of the problem being solved.

In a TED Talk titled "Grit: The Power of Passion and Perseverance," a researcher shares her findings on what sets apart successful individuals from the rest. She discovered that IQ alone is not the sole determinant of success. Some of her highest-performing students did not possess exceptionally high IQ scores. Instead, she found that grit emerged as a significant predictor of success.

Grit, as she describes it, is the ability to live life like a marathon, not a sprint. It is the passion and perseverance to overcome obstacles and stay committed to long-term goals. While talent may be a factor in achieving success, the researcher's data showed that grit is not necessarily correlated with talent. In fact, she found that many talented individuals lack the follow-through and commitment necessary to achieve their goals.

So, how do these two concepts intersect in the context of building great products? The answer lies in the importance of focus and perseverance. Product managers who possess grit are more likely to stick with their ideas, even in the face of challenges and setbacks. They understand that building a successful product takes time and effort, and they are willing to put in the work required to see it through.

Furthermore, the ability to focus on one idea allows product managers to dive deep into the problem they are solving. They can better understand the pain points of their target audience and develop solutions that truly address their needs. By avoiding the temptation to become a "used car salesman" with multiple products to pitch and sell, product managers can devote their energy to honing and refining their product until it becomes truly great.

Incorporating unique ideas or insights into this discussion, we can delve into the concept of iterative development. While focus and perseverance are crucial, it is also important to iterate and adapt along the way. Building a product is not a linear process, and being open to feedback and making necessary adjustments is essential for success. Grit can manifest itself not only in the ability to stay committed to an idea but also in the willingness to pivot and iterate when needed.

Before concluding, let's outline three actionable pieces of advice for product managers looking to build great products:

• 1. Cultivate grit: Recognize that building great products requires passion and perseverance. Develop a mindset that embraces challenges and setbacks as opportunities for growth. Surround yourself with a supportive network and seek out mentors who can guide you on your journey.

• 2. Embrace focus: Resist the temptation to chase multiple ideas simultaneously. Instead, choose one idea and commit to it wholeheartedly. Dive deep into understanding the problem you are solving and stay focused on developing the best possible solution.

• 3. Iterate and adapt: While focus is important, be open to feedback and willing to make necessary adjustments along the way. Embrace an iterative development process that allows you to learn from your users and continuously improve your product.

In conclusion, building great products requires a combination of focus and grit. Product managers, founders, and venture capitalists must all recognize the importance of sticking with one idea for an extended period of time. Grit allows individuals to overcome obstacles, while focus enables them to dive deep into understanding the problem and developing the best possible solution. By incorporating these principles into their approach, product managers can increase their chances of building truly great products that resonate with their target audience.