Consider Post-PMF before PMF: Make Something Wonderful | Steve Jobs

Kazuki

Hatched by Kazuki

Sep 24, 2023

4 min read

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Consider Post-PMF before PMF: Make Something Wonderful | Steve Jobs

In the world of business and technology, there are certain principles and philosophies that can guide us towards success. Two seemingly unrelated pieces of content - "Consider Post-PMF before PMF" and "Make Something Wonderful | Steve Jobs" - actually share common points that can offer valuable insights for entrepreneurs and innovators. By examining these points and connecting them naturally, we can gain a deeper understanding of how to build a successful brand and make a lasting impact.

At the core of both pieces is the idea that a brand is a promise. It represents not just a product or service, but also a set of values and a vision for the future. In order to build a strong brand, it is important to consider the post-PMF (Product-Market Fit) strategy before even achieving PMF. This means thinking ahead and planning for the future, understanding that once a product or service gains traction, competitors will inevitably emerge.

To combat this competition, it is essential to build strong defensibility against others. This can be achieved through various means such as proprietary technology, network effects, and economies of scale. While proprietary technology can provide a significant advantage, it is also important to consider the improvement in user experience (UX) as a way to differentiate from competitors. By embedding technology into users' lives or business operations, companies can create a deeper connection and establish a strong brand presence.

Steve Jobs, the co-founder of Apple, understood the importance of building a brand that goes beyond just technology. He believed in making something wonderful and putting it out there for the world to see. For him, the goal was not just to create a product, but to elevate human progress and make a lasting impact. He believed in the power of simplicity, sophistication, and practicality in technology, and he strived to bring these qualities to every product Apple created.

One of the key takeaways from Steve Jobs' philosophy is the importance of the intersection between technology and the liberal arts. He believed that the best products are not just functional, but also beautiful and intuitive. By incorporating aesthetics into technology, Apple was able to create a unique user experience that resonated with people on a deeper level. Jobs emphasized the need to focus on making things as good as they can be, even if it takes a little more time and effort.

Another insight from Steve Jobs is the idea of not being afraid to fail. He recognized that failure is a natural part of the process and that it is through failure that one can learn and grow. By embracing failure and persevering through adversity, one can achieve great things. Jobs believed in taking risks and shooting for the moon, even if it meant falling on one's face a few times along the way.

In order to make a lasting impact, it is important to have a clear vision and purpose. Jobs believed in the power of putting something back into the pool of human experience. He saw technology as a means to connect people, to enhance creativity, and to make the world a better place. By staying true to this purpose and constantly striving for excellence, Apple was able to create products that changed the world.

Based on these insights, here are three actionable pieces of advice for entrepreneurs and innovators:

  • 1. Think beyond the initial product-market fit: Consider the long-term strategy and how to build strong defensibility against competitors. Focus on proprietary technology, network effects, and economies of scale.
  • 2. Incorporate aesthetics and user experience: Don't just focus on functionality, but also on creating a beautiful and intuitive user experience. Strive to make things as good as they can be, even if it takes a little more time and effort.
  • 3. Embrace failure and take risks: Don't be afraid to fail. Learn from your mistakes and use them as opportunities for growth. Take risks and shoot for the moon, even if it means falling on your face a few times.

In conclusion, building a successful brand and making a lasting impact requires careful planning, a clear vision, and a willingness to take risks. By considering the post-PMF strategy before PMF and incorporating the principles and philosophies of Steve Jobs, entrepreneurs and innovators can create something wonderful and leave a lasting legacy. Remember, the journey is the reward, and it is through perseverance and a commitment to excellence that great things are achieved.

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