The key factor is that the post-PMF strategy can’t be easily implemented once we start expanding the business.

Most of the cases if the PMF is proven, sooner or later, competitors emerge and fight with each other. In this war, we need to build strong defensibility against others so that we can run the business more safely.

Evolution of technologies is very fast to be commoditized, especially in IT or software industries including AI, IoT, and Blockchain.

If the competition happens, prices cannot be maintained.

#1 Proprietary Technology

the “proprietary technology” is 10x performance improvement over the closest substitute.

If the technology itself cannot stand out, it’s a good alternative to think about the 10x improvement in UX.

It would be a great alternative if the companies can embed the technology to a deep level of a users’ lives, or business operations.

#2 Network Effects

#3 Economies of Scale

#4 Build a strong brand

A Brand is a promise.