"3 Obtainable Goals Every Content Creator Should Strive For: Building Your Growth Model and Ladder of Engagement"

Kazuki

Hatched by Kazuki

Aug 20, 2023

3 min read

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"3 Obtainable Goals Every Content Creator Should Strive For: Building Your Growth Model and Ladder of Engagement"

In the world of content creation, setting goals is a crucial step towards success. However, it's important to consider what it takes to achieve these goals. While there are many factors to consider, there are three obtainable goals that every content creator should strive for. These goals will not only help you grow as a creator but also provide insights into building your growth model and ladder of engagement.

The first goal every content creator should strive for is to become a skilled listener. In any room, the most intelligent person is often the one who listens the most. As content creators, we often focus on producing and sharing our own ideas, but it's equally important to listen to others. By actively listening to your audience, you can gain valuable insights, understand their needs and preferences, and improve your content accordingly. Remember, the wise listen more and speak less.

The second goal is to embrace the power of reading. It's common for content creators to feel guilty if they haven't written a book while others have. However, reading is just as productive as writing. In fact, reading can enhance your knowledge, inspire new ideas, and improve your writing skills. Make reading a regular habit and explore various genres to broaden your perspective. Remember, productivity comes in different forms, and reading is a valuable tool for self-improvement.

The third goal is to give yourself time and be patient with your progress. Building a successful content creation career takes time and effort. It's important to set realistic expectations and understand that results may not come overnight. Give yourself a five-year window to see financial results from your "side hustle" or content creation journey. This mindset shift will bring you relief and allow you to focus on the process rather than constantly seeking immediate outcomes. Remember, the good kind of self-improvement has a compounding factor, and patience is key.

Now, let's delve into building your growth model and ladder of engagement. The core purpose of your product should be addressing a problem that your users have. Identify the pain points your target audience faces and develop a product that provides a solution. This purpose will drive your content creation strategy and help you stay focused.

Once you have determined the purpose of your product, it's time to build your funnel. Break down your product into specific skills or tasks that users need to understand to get the most out of it. This step is crucial in guiding your audience through their journey with your content. In the adoption phase, focus on steps 1-4 to get people started. As they become more comfortable, introduce features that encourage them to approach step 5. This gradual progression will keep users engaged and invested in your content.

The first step in your funnel should be the "Hook." This is what grabs people's attention and intrigues them about your product. It could be a captivating headline, a compelling introduction, or a unique value proposition. Once you have hooked your audience, the next step is to help them understand the purpose of your content. For example, if you're a content creator on Twitter, guide your audience towards understanding why Twitter shows them "what's happening in their world" every time they check it. This clarity will keep users coming back for more.

In conclusion, setting obtainable goals, such as becoming a skilled listener, embracing the power of reading, and giving yourself time, are essential for every content creator. These goals not only contribute to personal growth but also aid in building a successful content creation career. Additionally, understanding how to build your growth model and ladder of engagement is crucial in guiding your audience through their journey with your content. By incorporating these actionable advice and insights, you can take your content creation journey to new heights. So, set your goals, listen attentively, read voraciously, be patient, and watch your content thrive.

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