The Evolving Landscape of Protocols and Products: Unlocking Value in the Blockchain Era

The Evolving Landscape of Protocols and Products: Unlocking Value in the Blockchain Era

Introduction:

In recent years, the world has witnessed a paradigm shift in how value is distributed within technology ecosystems. Traditionally, the internet stack consisted of "thin" protocols and "fat" applications, where the majority of value was concentrated in the applications layer. However, the rise of blockchain technology has disrupted this model, leading to the emergence of "fat" protocols and a reimagining of value distribution. This article explores the interplay between protocols and applications, the role of open networks and shared data layers, the importance of incentive systems, and the journey from feature to product to company.

The Value of Protocols and Applications:

In the traditional internet stack, applications reaped the majority of the value, while protocols served as the underlying infrastructure. However, in the blockchain application stack, value is concentrated at the shared protocol layer, with only a fraction distributed to the applications layer. This shift is crucial for fostering a more vibrant and competitive ecosystem of products and services. By replicating and storing user data across an open and decentralized network, rather than individual applications controlling access to silos of information, barriers to entry for new players are reduced, promoting innovation and diversity.

The Role of Incentive Systems:

While open networks and shared data layers create a conducive environment for collaboration and competition, they alone are not sufficient to drive widespread adoption. The introduction of protocol tokens, which serve as access keys to the services provided by the network, fills the gap in incentivizing adoption. These tokens create a feedback loop where early adopters are motivated to build products and services around the protocol, recognizing that the success of the protocol would further increase the value of their tokens. This feedback loop drives initial growth and speculation, with the market cap of the protocol often outpacing the combined value of the applications built on top.

The Power of Speculation and Technological Adoption:

Speculation plays a significant role in driving technological adoption within the blockchain space. The rapid growth of interest and demand for tokens often leads to bubble-style appreciation. While this may result in short-term volatility, it also attracts financial capital through early profits, some of which are reinvested in innovation. Furthermore, the subsequent bust can support the long-term adoption of the technology as prices depress, leading stakeholders to promote and create value around the protocol. This cycle of boom and bust ultimately contributes to the overall growth and maturity of the ecosystem.

Unlocking Value: The Combination of Shared Data and Incentives:

The combination of shared open data with an incentive system that prevents "winner-take-all" markets has transformative effects at the application layer. This combination gives rise to an entirely new category of companies with fundamentally different business models at the protocol layer. By aligning incentives and fostering collaboration, these protocols enable a more inclusive and diverse ecosystem, where value is distributed more equitably.

Journey from Feature to Product to Company:

The path from feature to product to company is a critical one for startups and emerging technologies. Companies initially exist somewhere between being a feature and a product. One crucial factor in this journey is the breadth and universality of the solution being built. If each user buys the "product" for a different reason, it is likely that a feature set has been created, rather than a true product. To progress along the continuum, companies must identify a market opportunity with substantial size and develop a solution that addresses the needs of a broad base of users.

Conclusion:

The evolving landscape of protocols and products in the blockchain era presents exciting opportunities for innovation, collaboration, and value creation. By understanding the interplay between protocols and applications, leveraging shared open data layers, and implementing robust incentive systems, companies can unlock new possibilities and drive widespread adoption. As the technology continues to mature, it is essential to navigate the journey from feature to product to company with a focus on market opportunity and universal solutions.

Actionable Advice:

• 1. Foster collaboration: Embrace open networks and shared data layers to reduce barriers to entry and promote a more competitive ecosystem. Encourage collaboration among stakeholders to unlock the full potential of protocols and applications.

• 2. Design robust incentive systems: Implement protocol tokens or other mechanisms to incentivize adoption and reward early adopters. Align incentives with the long-term success of the protocol to drive sustained growth and value creation.

• 3. Identify market opportunities and universal solutions: Conduct thorough market research to identify opportunities with substantial size. Develop solutions that address the needs of a broad base of users, ensuring that your product transcends being a mere feature set.

In conclusion, the combination of shared open data, incentive systems, and the journey from feature to product to company are all critical elements in the evolving landscape of protocols and products. By embracing these factors and leveraging the potential of blockchain technology, companies can unlock value, drive innovation, and shape the future of the digital ecosystem.