Most companies begin life somewhere between a feature and a product.

One of the key – and often mis-understadood – challenges here is that the journey down the company path relies not just on the breath of the product that is being built but also on the overall size of the opportunity as well as how universal the solution you’ve built is to that market.

The bigger the opportunity and the more ubiquitous the solution, the more focus can pay off.

if each of your users buys your “product” for a different reason you’ve probably just created a feature set, not a true product