Marketing is More Than Growth: The 3 Parts of a Complete Strategy — Reforge

Marketing is More Than Growth: The 3 Parts of a Complete Strategy — Reforge

In the world of marketing, there are three essential domains that work together to create a complete strategy: brand marketing, growth marketing, and product marketing. Each domain serves a unique purpose and contributes to the overall success of a marketing campaign.

Brand marketing is all about telling the story of why your organization exists. It aims to establish a meaningful and emotional connection with prospective customers. By encapsulating a clear company story, visual identity, and narrative positioning, brand marketing draws in customers who may not be familiar with your product. It allows them to relate to or aspire to your brand, creating a strong foundation for future engagement.

On the other hand, product marketing focuses on sharing what your organization is doing to deliver its brand promise. It helps customers understand the value behind each product, how it differs from alternatives, and the positive impact it will have on the user. Product marketing is crucial in convincing customers to choose your product over competitors. It highlights the unique selling points and builds trust in the brand.

Lastly, growth marketing is all about reaching customers and acquiring and retaining them. It involves using triggers, channels, messaging, and personalization to bring customers into the product and keep them engaged. Growth marketing channels distribute your brand to potential or existing customers, ensuring that your growth marketing strategy and brand marketing strategy align seamlessly. After all, if the value propositions of your product don't align with the new audiences you're acquiring through your growth strategy, those customers won't retain, and any positive growth impact will be diminished.

To create a successful marketing strategy, it's important to prioritize and focus on the different domains. Starting with product marketing and brand marketing can set a strong foundation for growth. Strong brand marketing has a halo effect on what you can achieve in paid channels. Additionally, your product marketing efforts will be more effective if your growth marketing aligns the right audience on the right channels.

By examining the intersections of each puzzle piece - the who, where, what, how, and why - you can amplify your marketing impact. It's crucial to align these elements and ensure coherence across all marketing domains. This synergy will lead to a more comprehensive and effective marketing strategy.

Glasp - Capturing Information from the Web

In today's digital age, information is abundant and easily accessible. However, the challenge lies in efficiently capturing and organizing this information for later use. That's where Glasp comes in.

Glasp is a tool that allows you to seamlessly gather and process information from web pages while you're reading. It eliminates the need to switch between different pages or physical notes, making the information gathering process smooth and uninterrupted. With Glasp, you can collect all the relevant information from a page at once and process it later into your preferred note-taking software.

But Glasp goes beyond simple information collection. It also enables you to connect with others who are researching the same topics as you. By finding people with similar interests, you can build upon their ideas, learn from their insights, and see what they find important and why. Glasp becomes a space not just for storing links to read later but for actively engaging with the content you consume.

To use Glasp effectively, you need to start processing the information you're reading, taking notes, and highlighting key points. Once you've done that, you can easily access your highlights by heading over to the Glasp home page and selecting "My Highlights." From there, you can choose the article you want to grab quotes from and copy the content. Alternatively, you can use the extension's sidebar and click "Copy All" next to "Highlights & Notes" to directly paste the content into your note-taking software, such as Obsidian.

In conclusion, both marketing and information gathering have their unique components that contribute to overall success. To make the most of your marketing strategy, it's essential to understand and incorporate the three domains of marketing: brand marketing, growth marketing, and product marketing. Likewise, when it comes to efficiently capturing and processing information from the web, tools like Glasp can revolutionize your workflow and enhance your productivity. By utilizing these strategies and tools effectively, you can achieve greater impact and success in your marketing efforts and knowledge acquisition journey.

Actionable advice:

• 1. Prioritize building a strong brand identity and narrative positioning before diving into growth marketing. A compelling brand story will have a halo effect on your paid channels and attract the right audience.

• 2. Align your product marketing efforts with your growth marketing strategy. Ensure that the value propositions of your product resonate with the new audiences you're acquiring through your growth strategy.

• 3. Embrace tools like Glasp to streamline your information gathering process. Actively process and engage with the content you consume, and leverage the power of collaboration by connecting with others who share similar interests.