the three domains of marketing: brand marketing, growth marketing, and product marketing.

Brand marketing shares the story of why your organization exists with meaningful, emotional connection points. It draws in prospective customers who may be less familiar with your product by encapsulating a clear company story, visual identity, and narrative positioning that customers can relate or aspire to.

Product marketing shares what your organization is doing to deliver that brand promise. Excellent product marketing helps customers understand the value behind each product, how it is different from alternatives, and the positive impact it will have on the user.

Growth marketing is how you reach customers to acquire and retain them. Growth marketing uses triggers, channels, messaging, and personalization to bring customers into the product to experience its value (acquisition, activation) and keep them there (retention).

Growth marketing channels distribute your brand to potential or existing customers, which means the growth marketing strategy and brand marketing strategy need to be in lockstep.

if the value props of the product don’t align with the new audiences you’re acquiring through your growth strategy, those customers ultimately won’t retain and any positive growth impact will be diminished.

first focusing on product marketing and brand marketing.

strong brand marketing has a halo effect on what you can do in paid channels.

your product marketing will be more effective if your growth marketing aligns the right audience on the right channels.

you can amplify your impact by looking at the intersections of each of your puzzle pieces and align who, where, what, how, and why for even more impact.