"Is Substack’s Latest Community-Building Attempt Too Late to the Party? DAU/MAUはエンゲージメントを測るのに重要な指標だが欠点もある"

"Is Substack’s Latest Community-Building Attempt Too Late to the Party? DAU/MAUはエンゲージメントを測るのに重要な指標だが欠点もある"

In the fast-paced world of content creation, staying ahead of the curve is crucial. Substack, a popular platform for newsletter writers, recently introduced new community-building features. But the question remains: are they too late to the party?

For content creators, the ability to maintain a mailing list and directly connect with subscribers is the ultimate goal. However, Substack's discoverability features fall short in helping creators build their audience. What's missing is the ability to find and be found.

One of the key predictions for Substack in the coming year is the introduction of a feature that allows users to follow actual people, rather than just newsletters. This would create a more personal connection between creators and their audience, enhancing engagement and loyalty.

Another crucial improvement would be better discoverability. If Substack wants its authors to thrive, they need to provide readers with a way to find them. This could be achieved through integration with other social platforms, allowing creators to reach their audiences where they already spend their time.

Integration with social platforms could take various forms, from simple cross-posting to a more comprehensive communication channel that aggregates data from multiple platforms. By expanding its reach beyond its own platform, Substack could significantly increase the visibility and discoverability of its authors.

Reputation is another aspect that Substack needs to address. Providing benefits such as custom highlights from Substack on their own newsletters and better homepage positioning would give authors a competitive edge. Substack's main competitor, Revue, has already made significant progress in this area, having been acquired by Twitter and offering a range of integrations.

While these features and improvements would certainly buy Substack some extra time in the race, they may not be enough to secure their position as the leading platform. The landscape of content creation is constantly evolving, and it's uncertain who will be at the helm of Substack in 2022.

In conclusion, Substack's latest community-building attempt may not be too late to the party, but it will require further innovation and adaptation to stay ahead. Here are three actionable pieces of advice for Substack:

1. Prioritize personal connections: Allow users to follow actual people, not just newsletters. This will foster a stronger sense of community and enhance engagement.

2. Enhance discoverability: Integrate with other social platforms to reach audiences where they already spend their time. This will increase the visibility of Substack authors and attract new readers.

3. Build reputation: Offer benefits such as custom highlights and better homepage positioning to give authors a competitive edge. This will attract top talent and further establish Substack as a leading platform.

By implementing these strategies, Substack can position itself as a platform that not only meets the immediate needs of content creators but also anticipates future trends and demands.