"The Lifetime Value of a Blog Post and the Characteristics of Mobile Game Users"

"The Lifetime Value of a Blog Post and the Characteristics of Mobile Game Users"

In a new study, researchers have revealed that the lifespan of a blog post is much longer than previously believed. While it has been commonly accepted that a blog post's value diminishes after 30 days, this study shows that the true value can only be determined after two years. Impressions continue to accumulate for up to 700 days, with 99 percent of total impressions being received by that point.

This finding challenges the traditional measurement period of 30 days and highlights the long-term value that blog posts provide. Instead of being a short-term investment, blog posts can be seen as an annuity, consistently generating value over a significant timeframe.

Furthermore, the study identifies three distinct phases in a blog post's life cycle. The first phase, known as the "Shout" phase, occurs within the first week to ten days of publishing, generating 50 percent of the post's impressions. This initial spike in impressions indicates the importance of promoting and sharing blog posts immediately after publication.

The second phase, called the "Echo" phase, follows the Shout phase and lasts until day 30. During this period, 72 percent of the blog post's impressions are realized. This phase emphasizes the need for ongoing promotion and engagement with the post during the first month.

The third and least studied phase is the "Reverberate" phase, which accounts for the remaining 28 percent of impressions and lasts from day 30 to day 700. This phase highlights the long-lasting impact of a blog post and the potential for continued engagement and reach.

In a separate study conducted by Google, researchers have categorized mobile game users into four distinct segments based on their characteristics. These segments are determined by the levels of "Social" and "Passion" exhibited by the users.

By analyzing the social nature of users and their passion for games, Google has identified five segments of mobile game users worldwide. This categorization provides valuable insights for app marketers and developers looking to target specific user groups.

The first segment consists of users with high social and high passion levels. These users are highly engaged with social features within games and have a strong passion for gaming. They are likely to be active in online gaming communities and have a wide network of gaming friends.

The second segment includes users with high social but low passion levels. These users enjoy the social aspects of gaming but may not be as dedicated or passionate about the games themselves. They are more likely to engage in casual gaming and multiplayer experiences.

The third segment comprises users with low social but high passion levels. These users are deeply passionate about gaming but may not prioritize social interactions within games. They are likely to spend a significant amount of time playing games alone and may be more interested in single-player experiences.

The fourth segment consists of users with low social and low passion levels. These users have minimal interest in gaming and may only engage in occasional casual gaming. They are less likely to be active in online communities or spend a significant amount of time playing games.

By understanding these different segments, app marketers and developers can tailor their strategies to target specific user groups effectively. For example, games with strong social features can be marketed to users in the first segment, while single-player experiences may appeal more to users in the third segment.

In conclusion, the lifetime value of a blog post extends far beyond the commonly accepted measurement period of 30 days. Blog posts continue to generate impressions for up to 700 days, highlighting their long-term value as an annuity. Additionally, the study of mobile game users reveals the importance of understanding different user segments based on their social and passion levels. By targeting specific user groups, app marketers and developers can maximize their reach and engagement.

Actionable advice:

1. Maximize the initial impact of a blog post by promoting and sharing it immediately after publication.
2. Maintain ongoing promotion and engagement with a blog post during the first month to maximize impressions.
3. Recognize the different segments of mobile game users and tailor marketing strategies accordingly to effectively reach and engage with specific user groups.