Finding "Product-Human Need Fit" in the Post-Covid Era: A Guide to Curation in Community

Finding "Product-Human Need Fit" in the Post-Covid Era: A Guide to Curation in Community

In the wake of the Covid-19 pandemic, the world has undergone a significant transformation. People's voices have become stronger, demanding products and experiences that align with their unique identities and values. This shift has highlighted the need for the next generation of innovation to extend beyond those with access, privilege, and power, and cater to the overlooked basic needs of under-represented communities.

The impact of the pandemic was felt by all, but it disproportionately affected those who were already struggling. The pandemic forced people to descend to the most primal levels of the pyramid, regardless of their previous circumstances. It became evident that the concept of "product-market fit" should be reframed as "product-human need fit." The focus should not only be on meeting market demands but also on addressing the fundamental needs of individuals.

Moreover, various social and political movements, such as Black Lives Matter, Stop AAPI Violence, and Transgender Rights, have shed light on the deprivation of basic human needs experienced by many. These movements have brought attention to the fact that advancements in society cannot be achieved if a portion of the community is struggling to meet their basic needs.

To navigate this new landscape, community builders have a crucial role to play in curating information and resources for their members. Community curation goes beyond simply providing access to information; it creates immense value for both the community builder and the members.

For members, curated content offers the ability to access trusted and vetted information quickly. They can rely on a source that is filled with hand-picked resources, saving them time and effort in searching for relevant information. However, the true value of curation lies in the process itself.

When community builders curate content, they are forced to process and understand what their members are sharing. This exercise not only enhances their knowledge but also helps them gain a deeper understanding of the community they serve. In the process of curating, new ideas often emerge and spread, creating a dynamic and enriching environment for both the community builder and the members.

Community curation is not solely for the benefit of members; it is equally valuable for the community builder. By constantly evaluating and deciding what is worth saving, community builders develop the ability to discern valuable content from the noise. They become adept at connecting the dots and curating resources that are not only helpful to their members but also to every employee in their company.

However, it is important to exercise caution in the curation process. If everything is deemed special, then nothing truly stands out. Building a repository of resources can be valuable, but the power of curation lies in the ability to connect the dots and provide meaningful insights.

In conclusion, the post-Covid era calls for a shift in mindset from "product-market fit" to "product-human need fit." It is crucial to address the basic needs of under-represented communities and ensure that innovation extends to all individuals. Community builders play a vital role in this transformation by curating resources and information for their members. Through the act of curation, they not only provide value to their community but also enhance their own knowledge and understanding. To thrive in this new landscape, community builders should focus on connecting the dots and curating resources that truly make a difference.

Actionable Advice:

1. Take the time to understand the unique identities and values of your community members. By aligning your products and experiences with their needs, you can achieve true "product-human need fit."
2. Continuously curate resources and information for your community. This will not only benefit your members but also enhance your own understanding of the community you serve.
3. Prioritize quality over quantity in your curation efforts. Focus on connecting the dots and providing meaningful insights rather than accumulating a vast repository of resources.