Secrets to Successful Cross-Promotion and Other Bits of Advice

Hatched by Glasp

Sep 02, 2023

6 min read

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Secrets to Successful Cross-Promotion and Other Bits of Advice

Cross-promotion and ad monetization are two strategies that game developers often consider when looking to generate revenue. But how do you decide which one is right for your game? One key factor to consider is churn rates. It's important to closely monitor how users are responding to these strategies and whether they are increasing or decreasing the lifetime value of your players.

The beauty of cross-promotion is that it allows you to not only generate revenue but also gain insights into your overall portfolio. By tracking how users churn from one game to another in your portfolio, you can determine if cross-promotion is increasing their lifetime value. However, it's crucial to test cautiously and understand the churn rates for different segments of your audience.

Churn segmentation is an effective way to understand which players are more open to cross-promotion and which ones are not. For example, excluding paying users with a high lifetime value from all ad monetization and cross-promotion is a wise decision. It's also important to avoid showing ads to new users, as they may not be receptive to them yet.

Instead, focus on players who have been playing the game for a long time and are likely to pay but have not converted recently. These players are prime candidates for cross-promotion because they are more likely to be interested in other games in your portfolio. Utilizing tools like IronSource's bidder solution can help you target these specific segments and optimize your cross-promotion efforts.

Now, let's shift gears and explore some valuable bits of advice that can apply to both game development and life in general. These insights can help guide you towards success and fulfillment:

Don't wait for the perfect moment. About 99% of the time, the right time is right now. Procrastination rarely leads to progress, so seize the opportunities that come your way.
Surround yourself with people who truly love and support you. Cultivating a few meaningful relationships is far more valuable than garnering the approval of millions. Quality over quantity.
Learn the art of forgiveness. When you forgive others, it may not be noticed by them, but it brings healing to your own heart. Forgiveness is a gift you give yourself, freeing yourself from the burden of resentment.
Seek a third perspective in conflicts. Instead of taking sides, strive to find a middle ground or alternative solution that benefits everyone involved. There's often a third side that can bridge the gap between opposing views.
Embrace leisure and rest. Regularly schedule breaks, vacations, and downtime to recharge. Taking care of your well-being is essential for optimal performance and productivity.
Challenge the notion of efficiency. While efficiency is often praised, don't underestimate the value of goofing off and embracing leisurely activities. Sometimes, the best ideas and solutions come when you least expect them.
Focus on meaningful tasks. Rather than trying to find better ways to complete mundane tasks quickly, aim to find tasks that bring you joy and fulfillment. The quality of your work is more important than the speed at which you complete it.
Write things down. Don't rely on your memory alone. The act of writing helps solidify thoughts and ideas, ensuring they aren't forgotten. Treat your ideas with importance and give them the attention they deserve.
Speak confidently but listen attentively. Approach conversations with conviction, but remain open to the possibility of being wrong. Learning is a lifelong journey, and humility is a virtue worth cultivating.
Consistency trumps quantity. Small, consistent efforts are more impactful than occasional bursts of intensity. Focus on developing habits and routines that contribute to your long-term goals.
Trust the guidance of others. Recognize that you can't do everything alone. Surround yourself with trustworthy individuals who can help you discern between what works and what doesn't.
Embrace the power of communication. Being able to effectively communicate trumps raw intelligence. Invest in improving your communication skills, as they can significantly impact your success in various areas of life.
Trust in the goodness of others. While getting cheated occasionally may be inevitable, trust in the best intentions of those around you. When you trust others, they often reciprocate by treating you with kindness and respect.
Dare to be different. Doing something strange or embracing your unique quirks can set you apart from the crowd. Embrace your weirdness and make it a habit that defines you.
Question your beliefs. Don't blindly accept everything you think you believe. Challenge your assumptions and seek to understand different perspectives. Growth comes from embracing intellectual curiosity.
Look for opportunities in unexpected places. Genuine opportunities often don't come with flashy labels or clear indications. Sometimes, the best opportunities are hidden within seemingly ordinary situations.
Seek help when you're stuck. Explaining your problems to others can often lead to unexpected solutions. Sometimes, simply articulating your challenges can provide clarity and help you find a way forward.
Reflect on your irritations. The things that irritate you in others can provide valuable insights into your own character. Use these moments of irritation as opportunities for self-reflection and personal growth.
Treat everyone with kindness. How you treat those who can do nothing for you speaks volumes about your character. Genuine kindness and empathy can go a long way in building meaningful relationships.
Embrace the long game. Instant gratification is tempting, but true success often requires patience and perseverance. Focus on long-term goals and be willing to endure small setbacks for the sake of greater achievements.
Simplify your life. Your time and space are limited resources. Clear out things that no longer bring you joy or serve a purpose. Make room for the things that truly matter.
Embrace what you're not interested in. Curiosity is a powerful tool for personal and professional growth. Explore subjects or activities that may not immediately captivate your interest. You may be pleasantly surprised by what you discover.
Laugh at the ridiculous. Breakthroughs and innovations often start out as laughable ideas. Embrace the absurd and don't be afraid to challenge conventional wisdom. The greatest advancements often come from thinking outside the box.
Take inspiration from others but forge your own path. It's natural to draw inspiration from successful individuals, but avoid simply copying their strategies or ideas. Find your own unique voice and approach.
Stay curious. The key to staying young at heart is to remain astonished by the world around you. Cultivate a sense of wonder and never stop seeking new knowledge and experiences.

In conclusion, successful cross-promotion requires careful consideration of churn rates and audience segmentation. By understanding the unique needs and behaviors of your players, you can optimize your cross-promotion efforts and increase lifetime value. Additionally, the bits of advice shared above can guide you towards personal and professional success. Embrace curiosity, cultivate meaningful relationships, and focus on long-term growth. Remember, the journey towards success is a marathon, not a sprint.