Preserving Knowledge and the Future of Learning

Preserving Knowledge and the Future of Learning

In an ever-evolving world, the preservation of knowledge has become a crucial endeavor. Kei Watanabe, the Co-founder of Glasp, understands the significance of this and envisions a future where no knowledge is lost. He believes that when individuals pass away, their wealth of knowledge should not perish with them. Instead, it should be preserved and made accessible to future generations.

Watanabe's motivation for preserving knowledge stems from the desire to prevent the repetition of past mistakes. He points out that even though the work of visionaries like Steve Jobs and Walt Disney lives on, much of their knowledge is lost forever. By creating a platform like Glasp, Watanabe aims to ensure that valuable insights and lessons learned are not forgotten.

One unique aspect of Glasp is its concept of community-based knowledge pools. Watanabe envisions a world where each community has its own distinct knowledge base. For example, there could be a unique knowledge base for Tokyo or Texas. This approach recognizes that every person has a different perspective and expertise. By tapping into these diverse knowledge bases, individuals can gain a deeper understanding of various subjects and access a wealth of insights.

Glasp's use of clones is another innovative aspect of the platform. Users can ask questions and receive instant opinions or insights from individuals based on past Glasp learnings. This feature allows for a dynamic exchange of knowledge and promotes collaboration among users.

Looking ahead, Watanabe envisions a future where it will be possible to scan the contents of our brains and preserve them for future generations. This concept of sharing knowledge as a means of achieving immortality is both fascinating and thought-provoking. Imagine being able to pass down not just your personal experiences, but also your accumulated knowledge and insights. It opens up a world of possibilities for future generations.

The Importance of Cross-Promotion in Game Development

In the world of game development, cross-promotion has emerged as a powerful tool for reaching new audiences and increasing revenue. However, deciding between cross-promotion and ad monetization can be a challenging task. To make an informed decision, developers need to consider various factors, such as churn rates and player lifetime value.

Churn rates play a crucial role in determining the effectiveness of cross-promotion and ad monetization. Monitoring churn rates closely when implementing these strategies allows developers to understand if they are increasing the player's lifetime value. By analyzing the impact of cross-promotion on the overall portfolio, developers can make informed decisions about its implementation.

Segmentation is key when it comes to churn rates. Identifying which players are receptive to cross-promotion and which ones are more likely to churn is essential. Paying users with a high lifetime value should generally be excluded from ad monetization and cross-promotion efforts. On the other hand, users who have a long playing history but have not recently converted are ideal candidates for cross-promotion. These players are likely to be monetized but may be more open to exploring other games within the developer's portfolio.

The use of targeted advertising solutions, such as IronSource's bidder solution, can greatly enhance the effectiveness of cross-promotion efforts. By separating the cross-promotion network from other advertising networks, developers have greater control over their campaigns. This allows for precise targeting of specific segments and ensures that the right games are being promoted to the right players.

Actionable Advice for a Successful Future

To thrive in the evolving landscape of knowledge preservation and game development, there are several actionable pieces of advice to consider:

• 1. Embrace the power of community-based knowledge: Recognize the value of diverse perspectives and expertise. Encourage collaboration and create platforms that allow individuals to share their knowledge and insights.

• 2. Prioritize segmentation and data analysis: Understand your audience and their behaviors. Segment users based on their receptiveness to different strategies, such as cross-promotion or ad monetization. Analyze data to make informed decisions about the best approach for each segment.

• 3. Utilize targeted advertising solutions: Take advantage of advertising solutions that allow for precise targeting and control. Separate cross-promotion networks from other advertising networks to ensure the right games are being promoted to the right players.

In conclusion, the preservation of knowledge and effective cross-promotion strategies are crucial for success in today's world. By harnessing the power of technology and embracing innovative approaches, we can build a future where knowledge is preserved, mistakes are not repeated, and games reach their intended audiences. Whether it's through platforms like Glasp or targeted advertising solutions, the possibilities for growth and learning are endless. Let us strive to create a future where knowledge thrives and the exchange of ideas knows no bounds.