Unveiling the Power of Social Highlights, Marketing Strategies, and Untapped Channels

Unveiling the Power of Social Highlights, Marketing Strategies, and Untapped Channels

"Make Highlights And Annotations Social With Glasp The Social Highlighter" (comment: Thank you for sharing, Andy!) First of all, it’s not only a highlighter. It’s a community too. For me, that is a great part of my interest in it, plus the developers are nice guys. That love to get users’ input and ideas. Glasp is a Read It Now App that keeps you up to date more effectively. Unlike any other app, such as Pocket, Diigo, or Instapaper. By highlighting and taking notes on anything that appeals to me, I do not have to save things for later. Similarly to Refind, Glasp is a great resource for discovering interesting things to know more about. Additionally, I can see what other people think is important in that article. This shared knowledge is more important than anything else in how we learn from each other and grow together as a community.

"The Law of Shitty Clickthroughs at andrewchen". After months of iterating on different marketing strategies, you finally find something that works. However, the moment you start to scale it, the effectiveness of your marketing grinds to a halt. Law of Shitty Clickthroughs: Over time, all marketing strategies result in shitty clickthrough rates Novelty Without a doubt, one of the key drivers of engagement for marketing is that customers respond to novelty. Retargeter posted an interesting analysis on the Importance of Rotating Creatives, which showed how keeping the same ad creative led to declining CTRs over time: The point is, humans seek novelty yet are pattern-recognition machines Any product that is first to market has a limited window where they will enjoy unnaturally high marketing performance, until the competition enters, in which case everyone’s marketing efforts will degrade.

Another important way to think about the available market for your product is in terms of the popular Technology Adoption Lifecycle, in which early adopters actively seek out your product, while the rest of the mainstream market needs a lot of convincing. More scale means less qualified customers In the TAL framework, the early market seeks out novelty, whereas the mainstream market just cares if you solve a problem for them. You can always get incrementally better performance out of your marketing by taking a nomad strategy – always keep developing new creative, testing new publishers, and so on. The real solution: Discover the next untapped marketing channel In addition to doubling down on traditional forms of online advertising like banners, search, and email, it’s important to work hard to get to the next marketing channel while it’s uncontested.

When we combine these two articles, a clear theme emerges: the power of community and the importance of staying ahead of the curve in marketing. Both Glasp, the social highlighter, and the Law of Shitty Clickthroughs shed light on the significance of novelty and staying relevant.

Glasp not only allows users to highlight and annotate content but also provides a platform for sharing and learning from each other. By seeing what others find important and engaging with their insights, we can collectively grow as a community. This shared knowledge is invaluable in our journey of self-improvement and learning.

On the other hand, the Law of Shitty Clickthroughs highlights the inevitable decline in marketing effectiveness over time. The novelty factor plays a crucial role in driving customer engagement, but as competition enters the market, the effectiveness of marketing efforts diminishes. To combat this, marketers must constantly innovate and explore new channels to reach their target audience.

Based on these insights, here are three actionable pieces of advice:

1. Foster a sense of community: Whether you're developing an app like Glasp or running a business, prioritize building a community around your product or service. By creating a space for users or customers to connect, share insights, and learn from each other, you not only enhance their experience but also establish a loyal following.

2. Embrace novelty and constant innovation: Recognize that novelty is a powerful driver of engagement. Continuously iterate on your marketing strategies and creative assets to avoid falling into the trap of declining clickthrough rates. Stay ahead of the competition by actively seeking out untapped marketing channels and being the first to leverage them.

3. Adapt to the mainstream market: While early adopters may actively seek novelty, the mainstream market is more concerned with finding solutions to their problems. Tailor your marketing efforts to address the pain points and needs of the broader audience. Focus on demonstrating how your product or service can provide tangible benefits and solve their problems effectively.

In conclusion, the power of social highlights, the inevitable decline of marketing strategies, and the importance of finding untapped channels are interconnected concepts that emphasize the need for constant adaptation and innovation. By fostering a sense of community, embracing novelty, and catering to the mainstream market, businesses and individuals can thrive in an ever-evolving landscape.