What They Don't Teach at University, But Should: Network Learning Skills and the Importance of Community Engagement in Professional Fields

What They Don't Teach at University, But Should: Network Learning Skills and the Importance of Community Engagement in Professional Fields

In today's network society, it is crucial for graduates to have a good knowledge of the professional field in which they want to continue. However, many universities and colleges fail to provide their students with the necessary network learning skills. This is a missed opportunity, as it is now easier than ever to find mentors, fellow seekers, and knowledge catalysts in almost any field.

To address this gap, universities should co-design a framework to support students in engaging with communities and networks outside the university. This initiative should start in the first year of studies, ensuring that students have the requisite skills to engage in their professional communities upon graduation. This can be achieved by getting a small group of committed educators together who want to change the system. By experimenting, learning, and sharing (Seek > Sense > Share), faculty can model the behaviors of engaged network learners. And if they cannot, they should not teach.

One might wonder why universities are not already focusing on network learning skills. The answer lies in the traditional approach to education, which often prioritizes theoretical knowledge over practical application. However, in today's rapidly evolving professional landscape, practical skills and community engagement are becoming increasingly important.

Now, let's shift our focus to the world of gaming and explore how SNS and community marketing can enhance the gaming experience. The retention of existing users and core users is crucial for the success of any gaming business. As games age, acquiring new users becomes more challenging. This is where "information" and "communication" become essential elements in making the game more enjoyable.

Players who have access to ample information and communication features tend to engage more actively with the game. This realization has led to the idea of creating reasons to continue playing the game beyond the gameplay itself. Understanding the concept of "who the initiative is for and who takes action" is vital in this context.

Utilizing SNS for marketing purposes in the gaming industry requires considering a few key points. Firstly, it is essential to envision the relationships that can develop through SNS and design strategies accordingly. Secondly, determining the target audience and the actors involved in the initiatives is crucial. Thirdly, clarifying the purpose of the initiatives, whether it is to provide information or foster communication, is necessary. Lastly, selecting the most suitable SNS platform based on the relationships and initiatives is vital.

While the topics of network learning skills and SNS/community marketing may seem unrelated at first glance, they share a common thread of the importance of engagement and connection in today's world. Both university education and the gaming industry can benefit from incorporating these principles into their approaches.

Taking a step back, we can identify three actionable pieces of advice that can be applied in both contexts:

1. Foster a culture of continuous learning and experimentation: Both universities and gaming companies should encourage their educators and employees to constantly seek new knowledge, experiment with different approaches, and share their findings. This will help them stay up-to-date with the latest developments in their fields and adapt to changing dynamics.

2. Emphasize the value of community engagement: Encourage students and players to actively participate in communities and networks related to their professional interests or gaming preferences. This will not only enhance their learning and gaming experiences but also foster valuable connections and opportunities for collaboration.

3. Tailor initiatives to the target audience: Whether it's designing networking programs for students or marketing campaigns for gamers, it is crucial to have a clear understanding of the target audience and their needs. By tailoring initiatives to their preferences and interests, universities and gaming companies can better engage their respective communities.

In conclusion, both universities and the gaming industry can benefit from incorporating network learning skills and community engagement into their practices. By recognizing the importance of engagement, fostering a culture of continuous learning, and tailoring initiatives to the target audience, they can create meaningful connections and enhance the overall experiences of their students and players. In today's interconnected world, these principles are essential for success.