Building Your Growth Model and Ladder of Engagement: A Guide to Gamifying Your Product

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Hatched by Glasp

Aug 03, 2023

4 min read

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Building Your Growth Model and Ladder of Engagement: A Guide to Gamifying Your Product

In today's competitive market, it is crucial for businesses to not only acquire new users but also retain existing ones. This is especially true for games, where user retention is key to long-term success. As games age and the challenge of acquiring new users increases, game developers are turning to innovative strategies to keep players engaged. One such strategy is leveraging social media and community marketing to create a more enjoyable gaming experience.

Understanding the Core Purpose of the Product

Before diving into the world of social media and community marketing, it is essential to understand the core purpose of your product. What problem do users have that your game addresses? This question serves as the foundation for building your growth model and ladder of engagement. By identifying the core purpose, you can tailor your marketing efforts to attract the right audience.

Breaking Down Your Product into Specific Skills or Tasks

Once you have a hypothesis for the what, who, how, and frequency of your product, the next step is to build your actual funnel. In the case of games, this involves breaking down your product into specific skills or tasks that players need to understand to get the most out of the game. This step is crucial in the adoption phase of the product. By focusing on guiding players through the initial steps, you can ensure they have a positive first experience with your game.

The Role of Social Media in Enhancing the Gaming Experience

To make games more enjoyable, it is important to recognize that elements beyond gameplay itself, such as information and communication, play a significant role. Players who have access to robust information and communication channels tend to be more engaged with the game. This is where social media and community marketing come into play. By providing players with a platform to connect, share experiences, and access additional information about the game, you can foster a sense of community and deepen their engagement.

Creating Reasons to Continue Gaming Beyond Gameplay

One fundamental concept to consider when leveraging social media and community marketing in games is to create reasons for players to continue engaging with the game outside of actual gameplay. This means going beyond the boundaries of the game itself and providing players with compelling reasons to stay connected. By doing so, you can build a loyal community that actively participates in discussions, shares content, and drives organic growth.

Actionable Advice for Implementing Social Media and Community Marketing

Implementing social media and community marketing strategies in games requires careful planning and execution. Here are three actionable pieces of advice to help you get started:

  • 1. Imagine "Relationships Born on Social Media"

When devising your marketing initiatives, imagine the relationships that can be formed on social media. Think about how players can connect with each other, share their gaming experiences, and build a sense of camaraderie. By fostering these relationships, you can create a vibrant and engaged community around your game.

  • 2. Define the Target Audience and Actions

To ensure the success of your marketing campaigns, it is essential to define who the initiatives are for and who will be taking action. By clearly identifying your target audience and the desired actions, you can tailor your strategies to meet their specific needs and preferences.

  • 3. Determine the Purpose of Your Initiatives

Before diving into social media and community marketing, determine the purpose of your initiatives. Are you aiming to provide information, foster communication, or both? By clearly defining your goals, you can select the appropriate social media platforms that align with your objectives and engage your target audience effectively.

In conclusion, leveraging social media and community marketing can significantly enhance the gaming experience and drive user engagement. By understanding the core purpose of your product, breaking it down into specific tasks, and incorporating social media into your marketing strategy, you can create a vibrant and engaged community around your game. Remember to imagine the relationships that can be formed, define your target audience and actions, and determine the purpose of your initiatives. With these actionable tips in mind, you can gamify your product and take your game to new heights.

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