"Our 6 Must Reads If You're Hiring a Product Manager: Tapping Into the Human Need to be Consulted"

"Our 6 Must Reads If You're Hiring a Product Manager: Tapping Into the Human Need to be Consulted"

As companies grow, they often find themselves in need of hiring product managers to help execute their vision. These product managers play a crucial role in replicating themselves to create a force of builders who have the knowledge and drive to bring the founders' vision to life. But what does it take to hire an effective product manager? In this article, we will explore the importance of tapping into the human need to be consulted and how it can lead to successful product management.

The concept of "Why wasn't I consulted?" (WWIC) is a fundamental question that arises in the realm of customer service. Humans have an innate need to be consulted, engaged, and to exercise their knowledge and power. No other medium before the web has been able to tap into this need as effectively as the internet. Platforms like Wikipedia, Reddit, and YouTube have successfully harnessed the power of WWIC and created spaces where individuals can share their opinions and be consulted.

When hiring a product manager, it is essential to recognize and understand this human need to be consulted. By involving product managers in the decision-making process and valuing their input, companies can tap into their knowledge and empower them to execute the vision effectively. This approach creates a sense of ownership and responsibility among product managers, leading to better outcomes.

John Maxwell's article, "The Right Things," offers valuable insights into the human need to be consulted. Maxwell discusses a cartoon that implies the commenter's opinion is relevant to whether Clive Sinclair should marry a particular woman. This cartoon highlights the human desire to be heard and consulted, even in matters that may not directly concern them. By considering this need, companies can create a culture of inclusivity and engagement that fosters innovation.

One practical way to tap into the human need to be consulted is by creating a service experience around what the company publishes and sells. Whether it's books, software, or any other product, companies should strive to define what customer service means in their industry and deliver on it. By providing excellent customer service, companies can make their customers feel valued and consulted, leading to stronger relationships and increased sales.

Another actionable advice is to define the boundaries within the company's community and punish transgressors without fear of losing a sale. It's crucial to establish clear guidelines and expectations for behavior, ensuring that everyone feels comfortable and respected within the community. By enforcing these boundaries, companies can create a positive and inclusive environment that fosters collaboration and innovation.

Lastly, companies should consider migrating into apps or platforms where the boundaries between reader and publisher can be defined and enforced. This approach allows companies to have more control over the user experience and create a space that aligns with their values and goals. By leveraging these platforms, companies can tap into the human need to be consulted and create a community that supports their products and brand.

In conclusion, hiring a product manager who understands and values the human need to be consulted is crucial for success. By involving product managers in decision-making, creating a service experience, defining community boundaries, and leveraging suitable platforms, companies can tap into this need and create a force of builders who are passionate about executing the company's vision. Remember, tapping into the human need to be consulted is not only beneficial for product management but also for overall customer satisfaction and company growth.