The Intersection of Keyword Research and the Architect (INTJ) Personality


Hatched by Glasp

Aug 21, 2023

4 min read


The Intersection of Keyword Research and the Architect (INTJ) Personality


Keyword research and understanding the INTJ personality type may seem like unrelated topics at first glance. However, upon closer examination, we can find common points between the two that can help improve our understanding of both subjects. In this article, we will explore the importance of keyword research for SEO and how it impacts various aspects of online marketing. Additionally, we will delve into the key characteristics of the Architect (INTJ) personality type and uncover how their traits align with effective keyword research strategies. By combining these seemingly unrelated fields, we can gain unique insights and actionable advice for optimizing our digital presence.

The Power of Keyword Research for SEO:

Keyword research is a fundamental aspect of SEO that influences various tasks, such as finding content topics, on-page optimization, email outreach, and content promotion. By conducting keyword research, we gain valuable insights into our target audience's search behavior and the specific words and phrases they use. This knowledge allows us to tailor our content and marketing strategies to meet their needs effectively.

Unconventional Sources for Keyword Discovery:

While tools like Google Keyword Planner and Ahrefs' Keyword Explorer are reliable sources, there are also unconventional avenues for keyword discovery. Wikipedia, for instance, is an overlooked goldmine for keyword research. Many of the subtopics listed on Wikipedia articles can serve as excellent keywords that might be challenging to find through other means.

Another effective method is exploring the "Searches Related to" section at the bottom of Google's search results. These suggestions come directly from Google and indicate popular keyword ideas. Similarly, utilizing Google and YouTube Suggest can provide valuable keyword insights as these suggestions reflect the phrases people are actively searching for.

Long-Tail Keywords and Competitive Advantage:

In SEO, keywords are often categorized into head, body, and long-tail terms. While head keywords have high search volumes, they are also highly competitive. On the other hand, long-tail keywords, which are detailed search queries, are less competitive and make up the majority of online searches.

Identifying long-tail keywords that align with searcher intent is crucial. If you notice smaller blogs ranking on page one for a specific keyword, it indicates an opportunity to compete for that term. However, if the first page is dominated by featured snippets and multiple Google Ads, it might be challenging to gain significant visibility, even with a top ranking.

Actionable Advice:

  • 1. Optimize for long-tail keywords: Focus on creating content around long-tail keywords that align with searcher intent. This strategy allows you to compete effectively and increase your chances of ranking higher in search results.
  • 2. Expand your online presence: If you discover an amazing keyword, aim to occupy as much first-page real estate as possible. Besides your own website, consider publishing keyword-optimized content on high-authority platforms such as YouTube, LinkedIn, and Medium.
  • 3. Utilize the Google Search Console: Leverage the keyword ideas provided by the Google Search Console. These keywords are directly related to your website, ensuring relevance and increasing the likelihood of ranking well.

The Architect (INTJ) Personality: A Unique Perspective:

Architects, with their introverted, intuitive, thinking, and judging traits, possess a distinct personality type. They are both dreamers and pessimists, deriving self-esteem from their knowledge and mental acuity. Architects prefer making their own discoveries and breaking rules in their quest for better solutions.

Interestingly, Architects exhibit a strong independent streak, valuing autonomy and making decisions without seeking input from others. While this trait can be perceived as insensitive, it aligns with their prioritization of rationality and success over social norms. Architects prefer surrounding themselves with like-minded individuals who share their values and priorities.

Actionable Advice:

  • 1. Embrace independent thinking: Architects can leverage their independent nature to approach keyword research in a unique way. Trust your own ideas and insights, and don't shy away from challenging conventional methods.
  • 2. Prioritize rationality and strategy: Similar to Architects' approach to life, keyword research requires strategic thinking. Contemplate the strengths and weaknesses of each keyword before implementing them into your SEO strategy.
  • 3. Seek like-minded individuals: Connect with individuals who share your passion for keyword research and SEO. Engaging in discussions and sharing insights can broaden your knowledge and help you stay updated with the latest trends.


By exploring the connection between keyword research and the Architect (INTJ) personality type, we have uncovered valuable insights that can enhance our understanding of both subjects. Whether you're an SEO professional or an Architect personality type, incorporating the actionable advice provided can lead to improved keyword research strategies and a more effective digital presence. Remember to optimize for long-tail keywords, expand your online presence, utilize available tools, embrace independent thinking, prioritize rationality and strategy, and connect with like-minded individuals.

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