A trillion dollar opportunity lies in the realm of subjective searches. Unlike factual or specific queries, subjective searches revolve around ideas, opinions, recommendations, advice, and conversations. These types of searches do not have clear-cut answers and are often found in forums, long-tail blogs, social media platforms, and review sites. It is in these spaces where people freely interact and share their thoughts, deepening our understanding and expanding our perspectives.

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Hatched by Glasp

Jul 10, 2023

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A trillion dollar opportunity lies in the realm of subjective searches. Unlike factual or specific queries, subjective searches revolve around ideas, opinions, recommendations, advice, and conversations. These types of searches do not have clear-cut answers and are often found in forums, long-tail blogs, social media platforms, and review sites. It is in these spaces where people freely interact and share their thoughts, deepening our understanding and expanding our perspectives.

Interestingly, my own subjective search activity has been gradually shifting towards platforms like Reddit, Twitter, HackerNews, TikTok, and Pinterest. These platforms offer a wealth of subjective content that is not readily surfaced on Google. It is here that the true potential of subjective searches lies, presenting a trillion dollar opportunity. However, this shift poses a challenge for Google, as its business model heavily relies on displaying a page of links filled with keyword auctions and pay-per-click (PPC) ads.

To fully embrace this opportunity, it is likely that the evolution will begin in domains where Google is weakest in terms of subjective searches. This could potentially manifest in categories where accuracy is less critical, such as fashion, food, and entertainment. Unlike factual searches, subjective searches do not require pinpoint accuracy, making these domains ideal for experimentation and innovation.

One of the key aspects that make subjective searches appealing is the element of entertainment. Users may come in search of something specific, but they often stay for engaging and interactive conversations, entertainment, and even games. Introducing features like a commenting system can further enhance the overall experience, fostering a sense of community and allowing users to engage with the content they find.

Another crucial aspect is customizable user control. Empowering users to personalize their search experience by customizing the algorithm, results, and user interface (UI) can greatly enhance satisfaction. For example, users can have the option to never see recipes from a specific source or have certain types of content prioritized in their search results. Additionally, incorporating features like downvoting and upvoting results can help refine and improve the overall search experience.

Furthermore, integrating social elements into subjective searches can add a new layer of engagement. Users can see what their friends or people they follow are searching for and interested in, creating a sense of connection and allowing for the discovery of new content. Additionally, users can curate and share interesting information, sites, or content they come across, creating an ongoing taste board that can be publicly shared.

In conclusion, the rise of subjective searches presents a significant opportunity for innovation and growth. By tapping into the wealth of content found in forums, social media platforms, and review sites, we can unlock a trillion dollar opportunity. To fully embrace this potential, it is crucial to prioritize entertainment, customizable user control, and social integration. By doing so, we can revolutionize the search experience and create a more engaging and personalized way of discovering information and connecting with others.

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