"The Three Questions Facebook Uses To Guide Their Product Development" and "TikTokを爆誕させた、知られざる三人の男の物語 - テクノロジーだよ人間だよ" may seem like unrelated topics at first glance, but upon closer examination, they share common threads. Both articles explore the strategies and thought processes behind successful product development and the importance of understanding and solving people's problems.

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Hatched by Glasp

Jul 31, 2023

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"The Three Questions Facebook Uses To Guide Their Product Development" and "TikTokを爆誕させた、知られざる三人の男の物語 - テクノロジーだよ人間だよ" may seem like unrelated topics at first glance, but upon closer examination, they share common threads. Both articles explore the strategies and thought processes behind successful product development and the importance of understanding and solving people's problems.

In Facebook's case, they start by asking themselves the question, "What people problem are we trying to solve?" This question drives their product development process and helps them identify the needs and desires of their users. For example, Facebook recognized that users wanted to connect with others who shared their interests but didn't know where to find them. This insight led to the creation of Facebook Groups, a feature that allows users to join communities centered around specific topics.

Similarly, TikTok, the social media app that took the world by storm, also addressed a people problem. The article explains that TikTok was launched in China as a copycat app of the popular American app, musical.ly. In doing so, TikTok aimed to capture the market before Facebook, particularly Instagram, could replicate its success. TikTok recognized the demand for an app that allowed users to discover and engage with content from people they didn't know, similar to YouTube. This understanding led to the development of a platform that prioritizes media-like content creation and curation.

Another common point between the two articles is the emphasis on understanding the validity of the identified problem. Facebook asks, "How do we know this is a real problem?" and emphasizes the importance of gathering qualitative and quantitative evidence. This approach ensures that the problem they are solving is significant and worth investing resources into. TikTok, on the other hand, recognized the value of creating a platform where valuable content could be generated and discovered. They understood that in order to succeed as a media-focused app, they needed a mechanism to curate and promote high-quality content.

Both Facebook and TikTok also emphasize the need for measurable goals and milestones in their product development process. Facebook asks, "How will we know if we've solved this problem?" This question prompts them to set clear metrics and objectives before launching a new feature. TikTok's success can also be attributed to the establishment of a platform that allows content creators to gain exposure and recognition through metrics such as views, likes, and shares.

Based on the insights from these two articles, here are three actionable pieces of advice for product development:

  • 1. Identify and understand the people problem you are trying to solve: Take the time to research and understand the needs and desires of your target audience. This will ensure that your product addresses a real problem and meets the needs of your users.
  • 2. Gather evidence to validate the problem: Don't rely solely on assumptions or intuition. Use qualitative and quantitative research methods to gather evidence that supports the existence of the problem you are trying to solve. This will help you prioritize your efforts and allocate resources effectively.
  • 3. Set measurable goals and milestones: Before launching any new feature or product, define clear metrics and objectives. This will allow you to track progress, evaluate success, and make data-driven decisions for future iterations.

In conclusion, both Facebook and TikTok exemplify the importance of understanding people's problems and developing products that address those needs. By asking the right questions, gathering evidence, and setting measurable goals, these companies have achieved success in their respective markets. By incorporating these strategies into your own product development process, you can increase the likelihood of creating a product that resonates with your target audience and solves a real problem.

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