"Social Curation: What is it & How to Use it to Get More Leads!"


Hatched by Glasp

Sep 02, 2023

4 min read


"Social Curation: What is it & How to Use it to Get More Leads!"

In the world of social media, sharing content and engaging with followers is crucial for building a strong brand presence. However, there is a fine line between sharing enough and sharing too much. Over-sharing can be damaging to your brand, leading to disinterest and even unfollows. So, how can you engage with your followers without overwhelming them with your own content? The answer lies in social curation.

Social curation is the organization of links and information in a socially empowered way around a specific topic. It involves curating content from various sources and sharing it with your followers in a meaningful way. By becoming a curator of valuable information, you not only engage your followers but also provide them with more significant and useful insights.

Many people participate in social curation without even realizing it. When you share a thought-provoking article or a helpful resource on your social media platforms, you are curating content. This curated piece of content not only showcases your own knowledge and expertise but also creates a thread of communication with your followers.

The benefits of social curation are undeniable. By curating content on topics that are valuable to your audience, you make your brand more acceptable and trustworthy. It allows you to stand out from your competitors and position yourself as an expert in your field. Additionally, social curation can amplify engagement, as your followers are more likely to share curated content that resonates with them.

Now that we understand the importance of social curation, let's explore some actionable advice on how to effectively use it to get more leads and enhance your brand presence:

  • 1. Understand Your Audience: Before you start curating content, it's crucial to have a deep understanding of your target audience. Research their interests, pain points, and preferences. This knowledge will help you curate content that is highly relevant and valuable to them.
  • 2. Curate Diverse Content: Don't limit yourself to a single type of content. Curate a diverse range of articles, videos, podcasts, and infographics. This variety will keep your followers engaged and cater to different learning preferences.
  • 3. Add Your Unique Insights: While curating content, don't be afraid to add your own insights and opinions. This personal touch not only adds value but also showcases your expertise and thought leadership. It's what sets you apart from other curators and makes your content more engaging.

Incorporating these actionable advice into your social curation strategy will help you build a strong brand presence, engage your followers, and ultimately generate more leads.

In addition to social curation, there are other strategies and insights that can contribute to your overall success in both personal and professional life. Scott Adams, the creator of Dilbert, has shared some unconventional truths that can help you win big, even if you fail at almost everything. Let's explore some of his insights:

  • 1. Do Creative Work First: Adams emphasizes the importance of prioritizing creative work. By doing creative work when your energy levels are high, you maximize your productivity and set yourself up for success.
  • 2. On Expecting People to Be Reasonable: Adams challenges the assumption that people are mostly rational. Understanding that people are driven by emotions and biases can help you navigate relationships and conflicts more effectively.
  • 3. The Most Important Form of Selfishness: Adams believes that taking care of yourself, both physically and mentally, is crucial for overall success. Prioritizing your fitness, career, and personal relationships leads to a more fulfilling life.

These insights from Scott Adams highlight the importance of mindset, self-care, and understanding human psychology in achieving success. By incorporating these ideas into your life, you can overcome challenges, maximize productivity, and foster meaningful relationships.

In conclusion, social curation is a powerful tool for engaging with your followers and building a strong brand presence. By curating valuable content, you not only provide useful information to your audience but also position yourself as an expert in your field. Additionally, incorporating insights from Scott Adams can help you navigate challenges, prioritize your well-being, and achieve success.

So, start curating content that resonates with your audience, add your unique insights, and prioritize your creative work. By incorporating these strategies into your social media and personal life, you'll be on your way to getting more leads and winning big!

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