TikTok and the Sorting Hat: How to Succeed in a New Entertainment Network

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Hatched by Glasp

Aug 03, 2023

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TikTok and the Sorting Hat: How to Succeed in a New Entertainment Network

In the world of social media and entertainment, TikTok has quickly risen to become a major player. With its short video content and addictive algorithm, the platform has captured the attention of millions of users around the globe. But what sets TikTok apart from other social networks? And how can we learn from its success? In this article, we will explore the key factors that have contributed to TikTok's rapid growth and popularity.

One of the most important pieces of technology introduced by Bytedance, the company behind TikTok, is the updated For You Page feed algorithm. This algorithm acts as a rapid and efficient market maker, connecting videos with the audiences they're destined to delight. Unlike other social networks that rely on a follower graph, TikTok's algorithm sorts its users into dozens and dozens of subcultures. This allows users to quickly find content that aligns with their interests, creating a personalized experience that keeps them hooked.

But how did TikTok manage to break out from its early adopter group and attract a wider audience? Bytedance did two things in particular to jumpstart TikTok's growth. First, they invested heavily in user acquisition, spending large sums of money to bring in new users. Rumors circulated that the retention rate of these new users was initially low, but after integrating TikTok with Bytedance's back-end algorithm, the time spent in the app doubled. This highlights the importance of not only acquiring new users, but also providing them with a compelling reason to stay.

Another key factor in TikTok's success is its focus on entertainment rather than social capital. While other social networks thrive on social interactions and connections, TikTok is more of an interest network. Users are not primarily motivated by building social relationships, but rather by finding entertaining content that aligns with their interests. This shift from a social graph to an interest graph has allowed TikTok to avoid the negative network effects that often come with scaling a social network.

Scott Adams, the creator of Dilbert, offers valuable insights that can be applied to TikTok's success. One of his key principles is to do creative work first. By matching your mental state to the task at hand, you can maximize productivity and make the most of your time. Additionally, Adams emphasizes the importance of expecting people to be unreasonable. In a world where rationality is not always the norm, it's essential to adapt and navigate through different perspectives.

Furthermore, Adams highlights the importance of self-care and balance. Spending time on personal fitness, pursuing a career, and maintaining relationships with family and friends are all forms of selfishness that contribute to overall well-being. It's crucial to prioritize these aspects of life in order to thrive both personally and professionally.

Another piece of advice from Adams is to not read the news for truth. Instead, he suggests using the news as a way to broaden your exposure to new topics and patterns. By learning interesting things and expanding your knowledge, you can increase your energy and maintain a positive outlook.

In conclusion, TikTok's success can be attributed to several key factors. Its algorithm, which sorts users into subcultures and connects them with personalized content, has revolutionized the way we consume entertainment. By investing in user acquisition and providing a compelling reason for users to stay, TikTok has managed to break out from its early adopter group and attract a wider audience. Additionally, the platform's focus on entertainment rather than social capital has allowed it to avoid the negative network effects of traditional social networks.

To apply these insights to your own endeavors, here are three actionable pieces of advice:

  • 1. Focus on personal energy and productivity. Prioritize creative work and match your mental state to the task at hand. This will maximize your output and help you make the most of your time.
  • 2. Adapt to the irrationality of others. Expecting people to be reasonable can be limiting and destructive. Instead, learn to navigate through different perspectives and adapt your approach accordingly.
  • 3. Prioritize self-care and balance. Spending time on personal fitness, pursuing your career, and maintaining relationships are forms of selfishness that contribute to overall well-being. By prioritizing these aspects of life, you can thrive both personally and professionally.

By incorporating these principles into your own life and endeavors, you can increase your chances of success and find fulfillment in your pursuits.

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