Unlocking Growth: Strategies for Early-Stage Consumer Startups


Hatched by Glasp

Aug 16, 2023

3 min read


Unlocking Growth: Strategies for Early-Stage Consumer Startups


Starting and growing a consumer startup can be an exhilarating yet challenging journey. As an early-stage entrepreneur, you may find yourself constantly striving for growth and looking for effective strategies to propel your business forward. In this article, we will explore the power of focus, demystifying growth levers, and the importance of resourcefulness in building a successful consumer startup.

1) Demystify growth and identify growth levers:

To truly understand and drive growth, it is crucial to demystify the various factors that contribute to it. One effective way to achieve this is by hiring early analytics experts who can help identify key growth levers for your business. By listing these levers in a spreadsheet, you gain a clearer picture of what drives growth and can allocate resources accordingly.

2) View growth as a loop, not a funnel:

While acquisition of new customers is important, it is equally vital to focus on retention. By understanding the behavior and preferences of existing customers, you gain valuable insights on how to attract and retain the right audience. Rather than solely focusing on acquiring new users, start at the bottom with your existing customers and build a growth loop that nurtures their loyalty.

3) Channel diversification for successful performance marketing:

In the realm of performance marketing, channel diversification is key to mitigating risks and ensuring long-term success. By setting a limit on the distribution of your marketing budget across different channels, you create a balanced approach that avoids over-reliance on a single channel. This not only safeguards against potential setbacks but also allows for experimentation and optimization.

4) Shared responsibility for growth:

While it may be tempting to place the entire responsibility for growth on the Head of Growth, it is essential to foster a culture where growth is a shared objective across the entire company. By involving designers, marketers, data scientists, and engineers in the growth process, you create a collaborative environment where diverse perspectives and expertise can contribute to innovative solutions.

5) Cultivate creativity in growth:

To truly unlock growth potential, it is crucial to infuse creativity into your growth strategies. The best growth experiments, teams, and loops all possess an element of creativity. By embracing both left-brain and right-brain thinking, you can approach growth challenges with a fresh perspective and develop innovative solutions that set your startup apart from the competition.

Actionable advice:

1) Prioritize retention: Invest time and resources in understanding and nurturing existing customers, as they hold the key to sustainable growth.

2) Embrace resourcefulness: Run your startup on limited resources to drive innovation and problem-solving at an early stage.

3) Foster a growth-focused culture: Encourage collaboration and shared responsibility for growth, leveraging the diverse skills and expertise within your team.


Growing an early-stage consumer startup requires a combination of focus, strategic thinking, and resourcefulness. By demystifying growth levers, viewing growth as a loop, diversifying marketing channels, fostering a shared responsibility for growth, and embracing creativity, you can unlock the full potential of your startup. Remember to prioritize retention, embrace resourcefulness, and cultivate a growth-focused culture to drive your startup towards long-term success.

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