Building your digital legacy with Kazuki Nakayashiki, co-founder of Glasp: How to grow your early-stage consumer startup

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Sep 19, 2023

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Building your digital legacy with Kazuki Nakayashiki, co-founder of Glasp: How to grow your early-stage consumer startup

The present in which we stand today is built on what our predecessors have built in the past. It is in this spirit that Kazuki Nakayashiki, co-founder of Glasp, believes in leaving a courageous digital legacy. This legacy is not just about leaving behind knowledge and experiences, but also about weaving them together for the next generation. Nakayashiki believes that by democratizing access to learning and experiences, we can ensure that our knowledge becomes useful to someone, somewhere in the future.

Glasp's mission is to address the isolation of knowledge by focusing on curation, knowledge management, and community. One unique feature of Glasp is its ability to allow users to backlink their findings with past highlights or those of others. This feature enhances the overall experience of knowledge management and ensures that important information is not lost or forgotten.

The challenge of bookmarking and highlighting is that many people end up creating a graveyard of random links they never actually learn from. Glasp tackles this challenge by distinguishing itself from read-it-later apps. It focuses on storing important information that has passed the primary sifting process and that users want to keep for a longer period. Additionally, the possibility of others seeing highlights and notes creates social accountability, raising the threshold of action for users.

While some may argue that this approach reduces the volume of a person's digital legacy, Glasp places more value on the insight, idea, emotion, and connection to a particular passage within the content. It believes that knowledge is about entities and their relationships, rather than the number of unconnected "dots" that users have memorized.

In terms of building a digital legacy, Nakayashiki believes that social media platforms like Twitter and LinkedIn, with their ephemeral nature and social graph-driven connections, are not suitable for lasting and trans-generational knowledge. Glasp aims to complement existing note-taking apps by providing a platform for users to contribute to human knowledge history without changing their workflow.

Glasp draws design inspiration from various apps that share a similar mission or direction, such as GitHub, Wikipedia, Pinterest, Twitter, Goodreads, and Kindle. Users have expressed gratitude for the interesting and insightful content they have discovered through Glasp, which they would not have encountered otherwise. Content creators and their audiences also benefit from Glasp's social nature, as it allows them to connect directly, receive feedback, and gain inspiration for future posts.

Nakayashiki envisions a digital legacy system that allows data to be stored long-term, securely, and easily accessible. This system would resemble a social profile showcasing a person's learning footprint and a next-generation search engine that allows users to search from the digital legacies of trusted individuals they follow. Furthermore, visualizing how information is passed down from one generation to the next, similar to a family tree, would highlight the contributions individuals make to human society.

In contrast, the article "🎢 #49 - How to grow your early-stage consumer startup?" focuses on the growth strategies for early-stage consumer startups. The key points highlighted include the power of focus, understanding growth levers, viewing growth as a loop, and the importance of a well-rounded growth team.

To grow an early-stage consumer startup successfully, it is vital to have early analytics hires who can demystify growth levers for the business. By listing these levers in a spreadsheet, the startup gains clarity on its growth potential. Understanding the power of retention over acquisition is crucial, as it provides insights into the target audience and helps identify the best acquisition strategies.

The article emphasizes the importance of viewing growth as a loop rather than a funnel. Starting with existing customers and understanding their needs and preferences allows the startup to optimize its acquisition efforts. Channel diversification is also highlighted as a crucial aspect of performance marketing, as it mitigates risks and maximizes reach.

The responsibility for growth lies on the entire company, not just the Head of Growth. A well-rounded growth team that includes designers, marketers, data scientists, and engineers working together toward a shared goal is essential for success. Creativity is also emphasized as a key factor in driving growth experiments and loops.

In conclusion, building a digital legacy and growing an early-stage consumer startup may seem like disparate topics, but they share common points. Both emphasize the importance of focus, understanding key levers, and the power of community. While Glasp focuses on curating and managing knowledge for future generations, early-stage consumer startups focus on leveraging growth levers to scale their businesses.

To apply these learnings in practical terms, here are three actionable advice for building a digital legacy and growing an early-stage consumer startup:

  • 1. Embrace the power of focus: Identify the core aspects of your digital legacy or startup's growth and prioritize them. By focusing on what truly matters, you can allocate your resources and efforts effectively.
  • 2. Foster a strong community: Whether it's through a knowledge management platform like Glasp or building a loyal customer base for your startup, community plays a vital role. Actively engage with your community, seek feedback, and create a sense of belonging.
  • 3. Continuously iterate and experiment: Both building a digital legacy and growing a startup require constant learning and adaptation. Embrace a growth mindset, be open to experimentation, and learn from failures. Iterate on your strategies and refine them based on data and user feedback.

By following these actionable advice, you can make progress in building your digital legacy and growing your early-stage consumer startup. Remember, it's not just about leaving a lasting impact but also about empowering future generations and contributing to human knowledge and society.

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