Know Your Customers’ “Jobs to Be Done” and Utilize Medium Platform Statistics for Success

Know Your Customers’ “Jobs to Be Done” and Utilize Medium Platform Statistics for Success

In order to truly understand and cater to your customers, it is important to go beyond surface-level data and delve into the deeper motivations and goals they have. While most companies focus on gathering customer data to show correlations, it is crucial to shift the focus towards understanding the progress that customers are trying to make in specific circumstances. This is what is known as the "job to be done" and it is the key to truly understanding and meeting customer needs.

Rather than simply gathering information about customer characteristics, product attributes, new technologies, or trends, it is essential to understand the circumstances in which customers find themselves and what they hope to accomplish in those situations. Good innovations arise when they solve problems that previously had inadequate solutions or no solutions at all. It is important to recognize that jobs are not solely about function, but also have powerful social and emotional dimensions.

An example of a company that has successfully tapped into the emotional and social dimensions of a job is American Girl. While they may appear to be selling dolls, they are actually selling an experience. The dolls enable experiences, stories, and connections that hold profound meaning for their customers. By understanding the true job that customers are looking to accomplish, American Girl has been able to prevail in the market.

In a similar vein, it is important for businesses to utilize the power of platforms like Medium to reach and engage with their target audience. Medium boasts an impressive user base, with an estimated 85 to 100 million monthly active users. It is currently ranked as the 88th most popular website by traffic in the world. These statistics highlight the vast potential for businesses to tap into this platform and connect with a large and engaged audience.

Furthermore, Medium has raised a significant amount of funding, totaling $132 million across three funding rounds. This demonstrates the confidence and support that investors have in the platform's potential for growth and success. Additionally, Medium's founder, Ev Williams, has expressed that they do not currently require additional funding, indicating a strong financial position.

When utilizing Medium as a platform, it is important to recognize the mobile-centric nature of the audience. Approximately 68 percent of the traffic on Medium.com comes from mobile devices. This highlights the need for businesses to optimize their content and user experience for mobile platforms in order to effectively reach and engage with their target audience on Medium.

In terms of driving traffic to your content on Medium, it is worth noting that nearly half of the traffic on the platform is derived directly from search results. This emphasizes the importance of implementing effective search engine optimization (SEO) strategies to ensure that your content is discoverable and ranks well in search results. By incorporating relevant keywords, optimizing titles and meta descriptions, and creating high-quality content, businesses can increase their visibility and drive more traffic to their Medium articles.

In conclusion, understanding the "jobs to be done" of your customers and utilizing platforms like Medium can greatly enhance your business's success. By going beyond surface-level data and uncovering the deeper motivations and goals of your customers, you can develop innovative solutions that meet their needs. Additionally, by leveraging the power of platforms like Medium, you can reach and engage with a large and mobile-centric audience, driving traffic to your content and increasing brand visibility. To maximize your success, consider the following actionable advice:

1. Conduct in-depth customer research to uncover the true jobs your customers are trying to accomplish in specific circumstances. This will enable you to develop innovative solutions and create products and services that truly meet their needs.

2. Optimize your content for mobile platforms, particularly when utilizing platforms like Medium. Ensure that your website, articles, and user experience are mobile-friendly to effectively engage with your audience and drive traffic.

3. Implement effective SEO strategies to increase the discoverability of your content on platforms like Medium. By incorporating relevant keywords and creating high-quality content, you can improve your search rankings and attract more traffic to your articles.

By following these actionable advice and understanding the "jobs to be done" of your customers, you can position your business for success and effectively reach and engage with your target audience.